12
K. Chinen et al.
Perceived product quality
toward Chinese brand
EVs made-in country A
Purchase intention of
Chinese brand EVs madein country A
+
Perceived benefits of EVs
Perceived risks toward
EVs
No influence was found
A: China, US, Sweden,
Mexico, Korea, Japan
H1
H2
High ethnocentric US consumers prefer the Chinese brand EVs made-in the US.
(US consumers rate Chinese brand EVs made-in the US, China, and Japan in the
same group.)
Low ethnocentric US consumers are willing to purchase Chinese brand EVs than
high ethnocentric US consumers
Fig. 1.2 Hypothesis testing summary
CBEVs made in China and advanced countries than those who are high-ethnocentric
consumers (H2b). Figure 1.2 provides a summary of hypothesis testing in this study.
This study examines the US consumers’ purchase intention on CBEVs made-in
various geographical locations: US, China, Sweden, Mexico, India, South Korea,
and Japan. We found that product quality influences the purchase intention of the
CBEVs. While the study observed the high-ethnocentric US consumers’ preference
to the CBEVs made-in the US, the US consumers, in general, rated CBEVs made-in
China, US, and Japan in the same category. Comments expressed by respondents in
this study explain relatively high rating for the CBEVs made in China:
If the car is reliable, affordable, and better for the environment, I would buy the car regardless
of brand and location of production.
China produces and manufactures many products that Americans use daily.
I think China has the technology and knowledge to make efficient EVs.
1.5.2 Plant Location
Plant location is an important factor because it affects the cost, selling price, and
demand for products and determines the performance of an organization. Despite
the low evaluation reported in this study, Mexico has clear offshoring advantages
of manufacturing over South Korea, Sweden, and India in open trade and proximity
to the US market. However, a major concern for choosing Mexico as a production
K. Chinen et al.
Perceived product quality
toward Chinese brand
EVs made-in country A
Purchase intention of
Chinese brand EVs madein country A
+
Perceived benefits of EVs
Perceived risks toward
EVs
No influence was found
A: China, US, Sweden,
Mexico, Korea, Japan
H1
H2
High ethnocentric US consumers prefer the Chinese brand EVs made-in the US.
(US consumers rate Chinese brand EVs made-in the US, China, and Japan in the
same group.)
Low ethnocentric US consumers are willing to purchase Chinese brand EVs than
high ethnocentric US consumers
Fig. 1.2 Hypothesis testing summary
CBEVs made in China and advanced countries than those who are high-ethnocentric
consumers (H2b). Figure 1.2 provides a summary of hypothesis testing in this study.
This study examines the US consumers’ purchase intention on CBEVs made-in
various geographical locations: US, China, Sweden, Mexico, India, South Korea,
and Japan. We found that product quality influences the purchase intention of the
CBEVs. While the study observed the high-ethnocentric US consumers’ preference
to the CBEVs made-in the US, the US consumers, in general, rated CBEVs made-in
China, US, and Japan in the same category. Comments expressed by respondents in
this study explain relatively high rating for the CBEVs made in China:
If the car is reliable, affordable, and better for the environment, I would buy the car regardless
of brand and location of production.
China produces and manufactures many products that Americans use daily.
I think China has the technology and knowledge to make efficient EVs.
1.5.2 Plant Location
Plant location is an important factor because it affects the cost, selling price, and
demand for products and determines the performance of an organization. Despite
the low evaluation reported in this study, Mexico has clear offshoring advantages
of manufacturing over South Korea, Sweden, and India in open trade and proximity
to the US market. However, a major concern for choosing Mexico as a production