1 The Chinese-Brand Electric Vehicles in the Eyes …
11
Fig. 1.1 Average marginal effects of ethnocentrism. Note Asterisks (**) indicate that the estimate
is significant at 5% level. Values mean the average marginal effects of ET on the joint probabilities
Pr
PI A
c = 1, PQ H
c = 1
1.4.1.5 Hypotheses H2a, b
We employ the bivariate probit model to estimate the effects of the ethnocentrism
index (ET ) on PQ
H
c and PI
A
c . The Wald test under the null hypothesis is ρ, the correlation between two bivariate outcomes, equals zero shows the significance probability
is 0.000 for each bivariate probit model. Therefore, the null hypotheses are rejected.
Figure 1.1 indicates the average marginal effects of ET on the joint probabilities
Pr
PQ
H
c = 1, PI
A
c = 1
of six countries. For example, when a respondent has the
high level of American ethnocentrism, the probability of the person who perceives
Chinese CBEVs as a high-quality product and intends to purchase a Chinese CBEVs
decreases by 15.7%. The signs of the average marginal effects are significantly negative on Chinese, Swedish, and Japanese CBEVs’ evaluations. These results support
the hypotheses H2a and H2b.
1.5 Conclusion
1.5.1 Study Summary
This study assesses the importance of constructs related to attitudes towards CBEVs.
The identified constructs are then entered into a hierarchical regression analysis
which uses either positive or negative evaluations of the instrumental capabilities
of EVs as the dependent variable. In general, this research has found that the
perceived product quality of CBEVs made-in various countries has a substantial
impact on consumers’ purchasing behavior (H1a), but not perceived benefits or risks
(H1b, H1c). This study finds that consumer ethnocentrism affects perceived product
quality and purchasing behavior towards CBEVs. While the study observed the highethnocentric US consumers’ preference to the CBEVs made-in the US (H2a), the
US consumers rated CBEVs made-in China, US, and Japan in the same group. The
study found that the low-ethnocentric US consumers are willing to purchase the
11
Fig. 1.1 Average marginal effects of ethnocentrism. Note Asterisks (**) indicate that the estimate
is significant at 5% level. Values mean the average marginal effects of ET on the joint probabilities
Pr
PI A
c = 1, PQ H
c = 1
1.4.1.5 Hypotheses H2a, b
We employ the bivariate probit model to estimate the effects of the ethnocentrism
index (ET ) on PQ
H
c and PI
A
c . The Wald test under the null hypothesis is ρ, the correlation between two bivariate outcomes, equals zero shows the significance probability
is 0.000 for each bivariate probit model. Therefore, the null hypotheses are rejected.
Figure 1.1 indicates the average marginal effects of ET on the joint probabilities
Pr
PQ
H
c = 1, PI
A
c = 1
of six countries. For example, when a respondent has the
high level of American ethnocentrism, the probability of the person who perceives
Chinese CBEVs as a high-quality product and intends to purchase a Chinese CBEVs
decreases by 15.7%. The signs of the average marginal effects are significantly negative on Chinese, Swedish, and Japanese CBEVs’ evaluations. These results support
the hypotheses H2a and H2b.
1.5 Conclusion
1.5.1 Study Summary
This study assesses the importance of constructs related to attitudes towards CBEVs.
The identified constructs are then entered into a hierarchical regression analysis
which uses either positive or negative evaluations of the instrumental capabilities
of EVs as the dependent variable. In general, this research has found that the
perceived product quality of CBEVs made-in various countries has a substantial
impact on consumers’ purchasing behavior (H1a), but not perceived benefits or risks
(H1b, H1c). This study finds that consumer ethnocentrism affects perceived product
quality and purchasing behavior towards CBEVs. While the study observed the highethnocentric US consumers’ preference to the CBEVs made-in the US (H2a), the
US consumers rated CBEVs made-in China, US, and Japan in the same group. The
study found that the low-ethnocentric US consumers are willing to purchase the