1 The Chinese-Brand Electric Vehicles in the Eyes …
9
PQ
H
c =
0(not high product quality), if PQ c ≤ 3
1(high product quality), if PQ c > 3,
PI
A
c =
0(not agree), if PI c = 1, 2
1(agree), if PI c = 3.
1.4 Results
1.4.1 Summary Statistics
1.4.1.1 Purchase Intention and Product Quality
Table 1.1 shows the respondents who are willing to purchase Chinese CBEVs
(PQ China ) are 41.0% of them and those who have low purchase intention are 21.9%.
‘Agree’ of PI US is the highest proportion (52.5%) and that of PI Mexico is the lowest
(18.6%). In the same manner, perceived product quality in the US (PQ US ) is the
highest score (3.559) and PQ Mexico is the lowest (2.596). PQ
H
US (the proportion of
PQ US > 3) is 62.9%, the highest among six countries.
1.4.1.2 Perceptions Toward CBEVs
The mean and the standard deviation of PB is 3.689 and 0.960 (N = 175). The
mean and the standard deviation of PR are 2.605 and 0.854 (N = 178). Since the
Cronbach’s alpha statistic for PB and PR is higher than 0.75, it is considered that
the elements in PB and PR have internal consistency.
Table 1.1 Purchase intention and perceived product quality toward CBEVs
CH
US
SW
MX
KR
JP
PIc
Disagree
0.22
0.12
0.23
0.42
0.20
0.12
Neutral
0.37
0.35
0.54
0.40
0.50
0.39
Agree
0.41
0.53
0.24
0.19
0.31
0.49
PQc
Score
3.01
3.56
3.07
2.60
3.02
3.51
Proportion of PQ c > 3
0.34
0.63
0.35
0.16
0.35
0.59
N
178
177
177
177
177
176
Note CH: China; US: USA; SW: Sweden; MX: Mexico; KR: South Korea; JP: Japan