10 Understanding of Individuals’ Intention Toward Car Sharing …
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10.2 Materials and Methods
To understand influential factors that potentially contribute to the decision of car
sharing adoption intention, this preparatory study was conducted by two main pillars.
– Literature reviews on previous case studies of car sharing: the scope of the reviews
targeted mainly car sharing cases but was not limited to them. The topics also
covered car ownership decision to generally understand the factors affecting individuals’ car travel behavior, which can be (directly/indirectly) linked to car sharing
adoption.
– The survey using a semi-structured interview was performed in Thailand and
Indonesia, where car sharing is so far virtually unknown and effectively nonexistent.
10.2.1 Literature Review Analysis
The literature review was conducted using the Scopus database, which contains
articles from all major journals dealing with the transportation, green and sustainable
science and technology fields, including scientific refereed journals and conference
proceedings, and project reports as a source for the car sharing literature. The study
restricted the search to the papers dated from 2001 to the present, 2018 (last extraction
of the database, October 2018). The search of the papers was structured in two main
pillars. First, multiple keywords were used to investigate the studies identifying
factors to the adoption of car sharing: “car sharing”, “car sharing adoption”, and “car
ownership”. The terms were first singularly and were then combined using the AND
operator in association with the single keywords “user behavior”, “factor”. After a
screening the analysis found and selected 44 references, and these were the basis for a
comprehensive understanding of the factors affecting car sharing adoption decisions
and related aspects of car ownership (see Sect. 10.3).
10.2.2 Semi-structured Interviews
The semi-structured interviews were performed in Thailand and Indonesia and
targeted university students (five and eleven participants, respectively). Young adults’
travel behavior is more mobile than other age groups and highly volatile and sensitive
to the changes in society, economy, and transportation system (Verma et al. 2016).
The interviewed schools were Kasetsart University located in Bangkok, Thailand
and Muhammadiyah University located in Magelang, Indonesia. The participants
mainly between the ages of 20 to 25 were interviewed on July 9th and 12th, 2017,
respectively, and the interviews took 2 h each to complete. The interviews were structured with the following question items: (i) students’ current transport patterns and
149
10.2 Materials and Methods
To understand influential factors that potentially contribute to the decision of car
sharing adoption intention, this preparatory study was conducted by two main pillars.
– Literature reviews on previous case studies of car sharing: the scope of the reviews
targeted mainly car sharing cases but was not limited to them. The topics also
covered car ownership decision to generally understand the factors affecting individuals’ car travel behavior, which can be (directly/indirectly) linked to car sharing
adoption.
– The survey using a semi-structured interview was performed in Thailand and
Indonesia, where car sharing is so far virtually unknown and effectively nonexistent.
10.2.1 Literature Review Analysis
The literature review was conducted using the Scopus database, which contains
articles from all major journals dealing with the transportation, green and sustainable
science and technology fields, including scientific refereed journals and conference
proceedings, and project reports as a source for the car sharing literature. The study
restricted the search to the papers dated from 2001 to the present, 2018 (last extraction
of the database, October 2018). The search of the papers was structured in two main
pillars. First, multiple keywords were used to investigate the studies identifying
factors to the adoption of car sharing: “car sharing”, “car sharing adoption”, and “car
ownership”. The terms were first singularly and were then combined using the AND
operator in association with the single keywords “user behavior”, “factor”. After a
screening the analysis found and selected 44 references, and these were the basis for a
comprehensive understanding of the factors affecting car sharing adoption decisions
and related aspects of car ownership (see Sect. 10.3).
10.2.2 Semi-structured Interviews
The semi-structured interviews were performed in Thailand and Indonesia and
targeted university students (five and eleven participants, respectively). Young adults’
travel behavior is more mobile than other age groups and highly volatile and sensitive
to the changes in society, economy, and transportation system (Verma et al. 2016).
The interviewed schools were Kasetsart University located in Bangkok, Thailand
and Muhammadiyah University located in Magelang, Indonesia. The participants
mainly between the ages of 20 to 25 were interviewed on July 9th and 12th, 2017,
respectively, and the interviews took 2 h each to complete. The interviews were structured with the following question items: (i) students’ current transport patterns and