Chapter 10
Understanding of Individuals’ Intention
Toward Car Sharing Usage
in the Southeast-Asia Region: From
University Students in Thailand
and Indonesia
Yoon-Young Chun, Mitsutaka Matsumoto, and Kiyotaka Tahara
Abstract Increased car ownership-levels in Southeast-Asian developing countries
may lead to extensive environmental and social issues, thus unsustainable development. Car sharing is one promising approach to change the way people use cars.
Socio-demographic, psychological, or infrastructural attributes (variables) are influential factors of transport mode choice and may determine the adoption and diffusion
of car sharing services in the Southeast-Asia region. In this article, we focus on several
factors that might affect the decision toward car sharing use in the Southeast-Asia
region, where car sharing is so far effectively non-existent. This paper presents the
result of a preparatory study conducting comprehensive literature reviews and semistructured interviews performed in Thailand and Indonesia to understand the potentially influential factors for car sharing adoption in the Southeast-Asia region. Based
on the preparatory study, this paper also formulates the hypotheses that the identified
factors positively (or negatively) influence the car sharing adoption intention. It is
hoped that these hypotheses will be further tested by statistical analysis to investigate
the interplay among the factors, and car sharing decisions of Southeast-Asian residents. The findings will give us implications for business opportunities and policies
to promote environmentally-sustainable car sharing services in the Southeast-Asia
region.
Keywords Sharing economy · Socio-demographic factor · Psychological factor ·
Infrastructural factor · Sustainable consumption
Y.-Y. Chun (B) · K. Tahara
Research Institute of Science for Safety and Sustainability, National Institute of Advanced
Industrial Science and Technology (AIST), Tsukuba, Japan
e-mail: yy.chun@aist.go.jp
M. Matsumoto
Advanced Manufacturing Research Institute, National Institute of Advanced Industrial Science
and Technology (AIST), Tsukuba, Japan
© Springer Nature Singapore Pte Ltd. 2021
Y. Kishita et al. (eds.), EcoDesign and Sustainability II, Sustainable Production, Life
Cycle Engineering and Management, https://doi.org/10.1007/978-981-15-6775-9_10
147
Understanding of Individuals’ Intention
Toward Car Sharing Usage
in the Southeast-Asia Region: From
University Students in Thailand
and Indonesia
Yoon-Young Chun, Mitsutaka Matsumoto, and Kiyotaka Tahara
Abstract Increased car ownership-levels in Southeast-Asian developing countries
may lead to extensive environmental and social issues, thus unsustainable development. Car sharing is one promising approach to change the way people use cars.
Socio-demographic, psychological, or infrastructural attributes (variables) are influential factors of transport mode choice and may determine the adoption and diffusion
of car sharing services in the Southeast-Asia region. In this article, we focus on several
factors that might affect the decision toward car sharing use in the Southeast-Asia
region, where car sharing is so far effectively non-existent. This paper presents the
result of a preparatory study conducting comprehensive literature reviews and semistructured interviews performed in Thailand and Indonesia to understand the potentially influential factors for car sharing adoption in the Southeast-Asia region. Based
on the preparatory study, this paper also formulates the hypotheses that the identified
factors positively (or negatively) influence the car sharing adoption intention. It is
hoped that these hypotheses will be further tested by statistical analysis to investigate
the interplay among the factors, and car sharing decisions of Southeast-Asian residents. The findings will give us implications for business opportunities and policies
to promote environmentally-sustainable car sharing services in the Southeast-Asia
region.
Keywords Sharing economy · Socio-demographic factor · Psychological factor ·
Infrastructural factor · Sustainable consumption
Y.-Y. Chun (B) · K. Tahara
Research Institute of Science for Safety and Sustainability, National Institute of Advanced
Industrial Science and Technology (AIST), Tsukuba, Japan
e-mail: yy.chun@aist.go.jp
M. Matsumoto
Advanced Manufacturing Research Institute, National Institute of Advanced Industrial Science
and Technology (AIST), Tsukuba, Japan
© Springer Nature Singapore Pte Ltd. 2021
Y. Kishita et al. (eds.), EcoDesign and Sustainability II, Sustainable Production, Life
Cycle Engineering and Management, https://doi.org/10.1007/978-981-15-6775-9_10
147