95
Evolution of Social IoT World
discuss next, the users don’t have to trade their privacy for free service. They can opt in or
opt out from available hundreds of services in one platform with a sign on system.
The bulky Privacy and Terms of Usage pages hardly anyone ever reads. In this probusiness model, users can’t easily opt out to be snooped or tracked and must trade some
privacy for one or more free services. Some free Apps like WhatsApp even target customer’s phone contact list to shove them with targeted advertisements. All popular browsers
are designed to track users by default. Business intelligence is generated from volunteered
opt-in information and the legal Privacy and Terms of Usage agreements can fit in one
paragraph or maximum one page that can be read once.
A typical web user, over his or her life time, could use many online services for numerous activities like buying products, learning skills, paying bills, etc. If the user registers
such service sites through e-mail, Facebook, or LinkedIn APIs (if supported by the website), then the user would most likely be blasted with e-mails from those websites or will be
followed to user’s timeline page. Either way, the user can’t escape tracking in any typical
pro-business SIoT websites.
In addition to privacy, there are security and fake news concerns. Figure 5.10 shows up
fake alerts during a search of a popular search engine that disables further browser activity. A typical user won’t know that these are rogue websites but the way search engines
are designed, they can’t detect and block the stuff. Of late, during recent US presidential
elections, credibility of Facebook also suffered because of “fake news.” Now, even if there
is negative, but “true” news, supporters argue that as fake news.
Fan’s Global Social NGN LLC has been researching on a pro-people SIoT services since couple of years to develop a single sign on (SSO) platform to host multiple domains—around
100 different services—where the names of websites contain the service names. All these
websites share the same web platform and hence the platform is named as “Web Platform
as Service” (WPaS). The common functionalities such as social button clicks, event logging,
alerts and messaging are shared among all domains. If a user registers in any one of the services (say, Service2Buy.com), the credentials would be valid for all the services like Malls2Go.
com, Videos4Rent.com, or Dating2Wedding.com that are hosted under the WPaS platform.
FIGURE 5.10
Fake alerts during browsing.
Evolution of Social IoT World
discuss next, the users don’t have to trade their privacy for free service. They can opt in or
opt out from available hundreds of services in one platform with a sign on system.
The bulky Privacy and Terms of Usage pages hardly anyone ever reads. In this probusiness model, users can’t easily opt out to be snooped or tracked and must trade some
privacy for one or more free services. Some free Apps like WhatsApp even target customer’s phone contact list to shove them with targeted advertisements. All popular browsers
are designed to track users by default. Business intelligence is generated from volunteered
opt-in information and the legal Privacy and Terms of Usage agreements can fit in one
paragraph or maximum one page that can be read once.
A typical web user, over his or her life time, could use many online services for numerous activities like buying products, learning skills, paying bills, etc. If the user registers
such service sites through e-mail, Facebook, or LinkedIn APIs (if supported by the website), then the user would most likely be blasted with e-mails from those websites or will be
followed to user’s timeline page. Either way, the user can’t escape tracking in any typical
pro-business SIoT websites.
In addition to privacy, there are security and fake news concerns. Figure 5.10 shows up
fake alerts during a search of a popular search engine that disables further browser activity. A typical user won’t know that these are rogue websites but the way search engines
are designed, they can’t detect and block the stuff. Of late, during recent US presidential
elections, credibility of Facebook also suffered because of “fake news.” Now, even if there
is negative, but “true” news, supporters argue that as fake news.
Fan’s Global Social NGN LLC has been researching on a pro-people SIoT services since couple of years to develop a single sign on (SSO) platform to host multiple domains—around
100 different services—where the names of websites contain the service names. All these
websites share the same web platform and hence the platform is named as “Web Platform
as Service” (WPaS). The common functionalities such as social button clicks, event logging,
alerts and messaging are shared among all domains. If a user registers in any one of the services (say, Service2Buy.com), the credentials would be valid for all the services like Malls2Go.
com, Videos4Rent.com, or Dating2Wedding.com that are hosted under the WPaS platform.
FIGURE 5.10
Fake alerts during browsing.