Social Media and Sustainable Tourism Marketing …
315
perspective of the VCLG regarding the online communication of natural/cultural
resources.
Despite these limitations, and although results cannot be generalised, this study is
still able to provide useful and noteworthy insights that also result from the answer
to the research questions. However, more thorough survey procedures should be
implemented in future research to include perspectives of other types of tourism
enterprises and also of the local community and organisations, particularly focusing
on sustainable tourism.
These results are important as they can help to identify which initiatives enterprises
are more willing to participate in and support, which can contribute to encouraging
greater adoption of sustainable practices by other enterprises. Also, these results
provide insights about what could be improved in terms of communication strategies
appropriated to leisure-related enterprises, contributing to a more effective use of
SM to promote sustainable tourism.
References
Anwar S, Hamilton J (2005) Tourism into the future—towards 2020, and beyond. Tourism Recr
Res 30(3):77–85
Beier M, Wagner K (2016) Social media adoption: Barriers to the strategic use of Social Media in
SMES. Research Papers—Paper 100. https://aisel.aisnet.org/ecis2016_rp/100Boyd
Bergström A (2015) Online privacy concerns: a broad approach to understanding the concerns of
different groups for different uses. Comput. Human Behav. 53:419–426
Berne G-G, Mugica JM (2012) How ICT shifts the power balance of tourism distribution channels.
Tourism Manag 33(1):205-2014
Bettencourt AMS (2017) Abad-Vidal E, Rodrigues A (2017) CVARN—rock art virtual corpus of
north-western Portugal. A multimedia tool to investigate and describe post-palaeolithic rock art.
In: Bettencourt AMS, Sampaio HA, Santos-Estévez M, Cardosos D (eds) Recorded places, experienced places. The Holocene rock art of the Iberian Atlantic North-west. British Archaeological
Reports, International Series 2878. BAR Publishing, Oxford, pp 19–28
Boes K, Buhalis D, Inversini A (2016) Smart tourism destinations: ecosystems for tourism
destination competitiveness. Int J Tourism Cities 2(2):108–124
Bogdanovych A, Berger H, Simoff S, Sierra C (2006) Travel agents vs. online booking: tackling
the shortcomings of nowadays online tourism portals. In: Proceedings of the 13th international
conference on information technologies in tourism (Lausanne, Switzerland, January, 2006). 13th
International Conference on Information Technologies in Tourism, Lausanne. https://hdl.handle.
net/123456789/799
Buhalis D. (1998). Strategic use of information technologies in the tourism industry. Tourism Manag
19(3):409–423
Buhalis D (2003) E-tourism: information technology for strategic tourism management. Pearson,
Cambridge
Buhalis D, Law R (2008) Progress in information technology and tourism management: 20 years on
and 10 years after the internet—the state of eTourism research. Tourism Manag 29(4):609–623
Buhalis D, O’Connor R (2005) Information communication technology revolutionizing tourism.
Tourism Recr Res 30(3):7–16
Buhalis D, Ph D, Jun SH (2011) E-tourism. Contemp Tourism Rev 1:2–38
Çakmak E, Isaac RK (2012) What destination marketers can learn from their visitors’ blogs: an
image analysis of Bethlehem, Palestine. J Destination Market Manag 1(1–2):124–133
315
perspective of the VCLG regarding the online communication of natural/cultural
resources.
Despite these limitations, and although results cannot be generalised, this study is
still able to provide useful and noteworthy insights that also result from the answer
to the research questions. However, more thorough survey procedures should be
implemented in future research to include perspectives of other types of tourism
enterprises and also of the local community and organisations, particularly focusing
on sustainable tourism.
These results are important as they can help to identify which initiatives enterprises
are more willing to participate in and support, which can contribute to encouraging
greater adoption of sustainable practices by other enterprises. Also, these results
provide insights about what could be improved in terms of communication strategies
appropriated to leisure-related enterprises, contributing to a more effective use of
SM to promote sustainable tourism.
References
Anwar S, Hamilton J (2005) Tourism into the future—towards 2020, and beyond. Tourism Recr
Res 30(3):77–85
Beier M, Wagner K (2016) Social media adoption: Barriers to the strategic use of Social Media in
SMES. Research Papers—Paper 100. https://aisel.aisnet.org/ecis2016_rp/100Boyd
Bergström A (2015) Online privacy concerns: a broad approach to understanding the concerns of
different groups for different uses. Comput. Human Behav. 53:419–426
Berne G-G, Mugica JM (2012) How ICT shifts the power balance of tourism distribution channels.
Tourism Manag 33(1):205-2014
Bettencourt AMS (2017) Abad-Vidal E, Rodrigues A (2017) CVARN—rock art virtual corpus of
north-western Portugal. A multimedia tool to investigate and describe post-palaeolithic rock art.
In: Bettencourt AMS, Sampaio HA, Santos-Estévez M, Cardosos D (eds) Recorded places, experienced places. The Holocene rock art of the Iberian Atlantic North-west. British Archaeological
Reports, International Series 2878. BAR Publishing, Oxford, pp 19–28
Boes K, Buhalis D, Inversini A (2016) Smart tourism destinations: ecosystems for tourism
destination competitiveness. Int J Tourism Cities 2(2):108–124
Bogdanovych A, Berger H, Simoff S, Sierra C (2006) Travel agents vs. online booking: tackling
the shortcomings of nowadays online tourism portals. In: Proceedings of the 13th international
conference on information technologies in tourism (Lausanne, Switzerland, January, 2006). 13th
International Conference on Information Technologies in Tourism, Lausanne. https://hdl.handle.
net/123456789/799
Buhalis D. (1998). Strategic use of information technologies in the tourism industry. Tourism Manag
19(3):409–423
Buhalis D (2003) E-tourism: information technology for strategic tourism management. Pearson,
Cambridge
Buhalis D, Law R (2008) Progress in information technology and tourism management: 20 years on
and 10 years after the internet—the state of eTourism research. Tourism Manag 29(4):609–623
Buhalis D, O’Connor R (2005) Information communication technology revolutionizing tourism.
Tourism Recr Res 30(3):7–16
Buhalis D, Ph D, Jun SH (2011) E-tourism. Contemp Tourism Rev 1:2–38
Çakmak E, Isaac RK (2012) What destination marketers can learn from their visitors’ blogs: an
image analysis of Bethlehem, Palestine. J Destination Market Manag 1(1–2):124–133