Rural Tourism and Its Contribution to Sustainable …
165
Table 2 Role of rural tourism in sustainable development in area
S. No. Key Indicator
N
Mean SD
1.
Rural tourism development is good for local community
400 4.19 0.69
2.
Rural tourism planning is essential for development of area
400 3.67 0.74
3.
Development of rural tourism encourages locals to work in
tourism activities
400 3.93 0.95
4.
Rural tourism helps to attain education and awareness regarding
benefits of participation in tourism planning
400 3.32 0.86
5.
The benefits of rural tourism in the area outweigh the cost
400 3.80 0.8
6.
Rural tourism development in the area focuses on interests of the
local community
400 2.94 1.34
7.
Rural tourism is helpful to local communities which know about
current & future rural tourism schemes pertaining to the area
400 3.86 0.90
8.
Rural tourism provides more business and employment
opportunities for local people
400 4.40 0.73
9.
Rural tourism has improved the living standard of locals by
improving local economy
400 3.23 1.27
10.
Rural tourism leads to development of infrastructural facilities in
the area
400 3.21 1.32
11.
Rural tourism in the area results in raises prices for goods and
services
400 3.13 1.14
12.
Rural tourism brings an increase in cost of land in the area
400 2.72 0.97
13.
Rural tourism increases unhealthy competition among tourism
professionals in the area
400 2.98 1.40
14.
Rural tourism provides an opportunity to learn and foster crosscultural exchange
400 3.84 0.80
15.
Rural tourism development in the area enhances community pride
by recognizing local culture-heritage and handicrafts of the area
400 3.94 0.84
16.
Rural tourism contributes towards preservation of local heritage
and monuments in area
400 3.26 0.86
17.
Rural tourism also harms moral standards and increases social
problems such as drug, crime, alcoholism, child labour etc
400 4.10 0.80
18.
Overcrowding of tourists at rural tourism site in the area causes
loss of ethnicity and cultural identity of the local community
400 3.61 0.96
19.
Excessive rural tourism traffic in the area results in
commercialization of local culture & heritage
400 2.78 1.17
20.
Development of rural tourism in the area contributes towards
awareness of environmental protection
400 4.13 0.87
21.
Rural tourism development leads to cleanliness and better waste
management in local area
400 2.38 1.25
22.
Rural tourism helps to promote use of eco-friendly product
400 3.88 0.87
23.
Rural tourism in some way leads to degradation of natural
environment for tourism development in the area
400 4.07 0.75
24.
Rural tourism also leads to solid waste and littering in the area
400 3.63 1.20
(continued)
165
Table 2 Role of rural tourism in sustainable development in area
S. No. Key Indicator
N
Mean SD
1.
Rural tourism development is good for local community
400 4.19 0.69
2.
Rural tourism planning is essential for development of area
400 3.67 0.74
3.
Development of rural tourism encourages locals to work in
tourism activities
400 3.93 0.95
4.
Rural tourism helps to attain education and awareness regarding
benefits of participation in tourism planning
400 3.32 0.86
5.
The benefits of rural tourism in the area outweigh the cost
400 3.80 0.8
6.
Rural tourism development in the area focuses on interests of the
local community
400 2.94 1.34
7.
Rural tourism is helpful to local communities which know about
current & future rural tourism schemes pertaining to the area
400 3.86 0.90
8.
Rural tourism provides more business and employment
opportunities for local people
400 4.40 0.73
9.
Rural tourism has improved the living standard of locals by
improving local economy
400 3.23 1.27
10.
Rural tourism leads to development of infrastructural facilities in
the area
400 3.21 1.32
11.
Rural tourism in the area results in raises prices for goods and
services
400 3.13 1.14
12.
Rural tourism brings an increase in cost of land in the area
400 2.72 0.97
13.
Rural tourism increases unhealthy competition among tourism
professionals in the area
400 2.98 1.40
14.
Rural tourism provides an opportunity to learn and foster crosscultural exchange
400 3.84 0.80
15.
Rural tourism development in the area enhances community pride
by recognizing local culture-heritage and handicrafts of the area
400 3.94 0.84
16.
Rural tourism contributes towards preservation of local heritage
and monuments in area
400 3.26 0.86
17.
Rural tourism also harms moral standards and increases social
problems such as drug, crime, alcoholism, child labour etc
400 4.10 0.80
18.
Overcrowding of tourists at rural tourism site in the area causes
loss of ethnicity and cultural identity of the local community
400 3.61 0.96
19.
Excessive rural tourism traffic in the area results in
commercialization of local culture & heritage
400 2.78 1.17
20.
Development of rural tourism in the area contributes towards
awareness of environmental protection
400 4.13 0.87
21.
Rural tourism development leads to cleanliness and better waste
management in local area
400 2.38 1.25
22.
Rural tourism helps to promote use of eco-friendly product
400 3.88 0.87
23.
Rural tourism in some way leads to degradation of natural
environment for tourism development in the area
400 4.07 0.75
24.
Rural tourism also leads to solid waste and littering in the area
400 3.63 1.20
(continued)