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M. Morioka et al.
In the Brazilian business market, one of the most prominent sectors is personal
hygiene, perfumery, and cosmetics sector. The sector has 2629 companies regulated by the National Health Regulatory Agency (ANVISA), according to the
Brazilian Association of the Industry of Personal Hygiene, Perfumery and Cosmetics
(ABIHPEC 2016).
Besides, Brazil is the fourth country in the world that consumes the most products
in this category, moving around the US$32.1 billion in 2017 (6.9% of world consumption) (ABIHPEC 2017). This sector is also responsible for generating 36 billion reais
in remuneration along the chain, with 80% destined for women (ABIHPEC 2016).
In this context, organizations in this sector could surely contribute positively to
the generation of wealth and benefits, bearing in mind that the concept of sustainable
development must be continuously engaged in the business environment. Consequently, these companies would be aware of their environmental, social and economic
impacts on the planet and the local community, focusing on taking actions to solve
the problems.
Thus, this study aimed to compare the sustainable practices suggested by ISO
26000 and Global Reporting Initiative (GRI) of the four companies that have
greater representation in the Brazilian market of personal hygiene, perfumery, and
cosmetics—Unilever, Grupo Boticário, Avon and P&G—with the practices of a
reference company in the sustainability of this same market—Natura. In addition
to the main objective, this research emphasizes the importance of data disclosure
by companies in order to disseminate information about corporate sustainability
and monitor targets. It also encourages comparative analysis in companies in other
sectors, providing structural guidance for the comparison with the results of future
research.
2 Methodology
The methodological approach of this research is exploratory and descriptive, which
discusses the sustainable practices applied by personal hygiene, perfumery and
cosmetics companies identified in their main communication channels. After defining
the analyzed sector in this article, this study was conducted in the city of Curitiba—
Paraná, Brazil, between July 2018 and December 2018, taking into consideration the
following steps to be met:
• Step 1—Selection of the analyzed companies;
• Step 2—Selection of the comparison criteria;
• Step 3—Comparative analysis of sustainable practices;
• Step 4—Analysis of companies in the Brazilian market;
• Step 5—Conclusion.
M. Morioka et al.
In the Brazilian business market, one of the most prominent sectors is personal
hygiene, perfumery, and cosmetics sector. The sector has 2629 companies regulated by the National Health Regulatory Agency (ANVISA), according to the
Brazilian Association of the Industry of Personal Hygiene, Perfumery and Cosmetics
(ABIHPEC 2016).
Besides, Brazil is the fourth country in the world that consumes the most products
in this category, moving around the US$32.1 billion in 2017 (6.9% of world consumption) (ABIHPEC 2017). This sector is also responsible for generating 36 billion reais
in remuneration along the chain, with 80% destined for women (ABIHPEC 2016).
In this context, organizations in this sector could surely contribute positively to
the generation of wealth and benefits, bearing in mind that the concept of sustainable
development must be continuously engaged in the business environment. Consequently, these companies would be aware of their environmental, social and economic
impacts on the planet and the local community, focusing on taking actions to solve
the problems.
Thus, this study aimed to compare the sustainable practices suggested by ISO
26000 and Global Reporting Initiative (GRI) of the four companies that have
greater representation in the Brazilian market of personal hygiene, perfumery, and
cosmetics—Unilever, Grupo Boticário, Avon and P&G—with the practices of a
reference company in the sustainability of this same market—Natura. In addition
to the main objective, this research emphasizes the importance of data disclosure
by companies in order to disseminate information about corporate sustainability
and monitor targets. It also encourages comparative analysis in companies in other
sectors, providing structural guidance for the comparison with the results of future
research.
2 Methodology
The methodological approach of this research is exploratory and descriptive, which
discusses the sustainable practices applied by personal hygiene, perfumery and
cosmetics companies identified in their main communication channels. After defining
the analyzed sector in this article, this study was conducted in the city of Curitiba—
Paraná, Brazil, between July 2018 and December 2018, taking into consideration the
following steps to be met:
• Step 1—Selection of the analyzed companies;
• Step 2—Selection of the comparison criteria;
• Step 3—Comparative analysis of sustainable practices;
• Step 4—Analysis of companies in the Brazilian market;
• Step 5—Conclusion.