Comparative Analysis of the Sustainable
Practices Based on Social Responsibility
Guidelines of Personal Hygiene,
Perfumery and Cosmetics Companies
in Brazil
Marjorie Morioka, Thaísa Lana Pilz, and Marcell Mariano Corrêa Maceno
1 Introduction
The concept of sustainability has been discussed by several industry areas, revealing
changes in business objectives and commitment to the application of sustainable
practices in operations (Hennings et al. 2015).
In view of worldwide pressure due to the increasing degradation of nature and
the risks to human survival, both governments and businesses have had to invest in
efforts to meet development goals (Boff 2012). In this scenario, organizations around
the world are becoming increasingly aware of the need and benefits of socially
responsible behavior, thus contributing to sustainable development (ABNT 2010)
and the creation of value and well-being of the society (Voltolini 2011).
On the other hand, among the intense globalization and advancements of organizations, norms and guidelines are necessary for guidance on sustainability. Currently,
there are several tools, actions, and indicators that can help companies to apply social
responsibility to improve sustainable practices. Also, these norms used in a comparative analysis could provide a rough profile of the status of the sustainability and
social responsibility in Brazilian companies of several sectors.
M. Morioka
Federal University of Paraná, Campus Centro Politécnico, Curitiba, PR 81530-000, Brazil
e-mail: mpmorioka@gmail.com
T. L. Pilz
Production Engineering Post-Graduate Program (PPGEP), Federal University of Paraná, Campus
Centro Politécnico, Curitiba, PR 81530-000, Brazil
e-mail: thaisa.pilz@gmail.com
M. M. C. Maceno (B)
Department of Production Engineering, Federal University of Paraná, Campus Centro Politécnico,
Curitiba, PR 81530-000, Brazil
e-mail: marcell.maceno@gmail.com
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Integrating Social Responsibility and Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-59975-1_6
85
Practices Based on Social Responsibility
Guidelines of Personal Hygiene,
Perfumery and Cosmetics Companies
in Brazil
Marjorie Morioka, Thaísa Lana Pilz, and Marcell Mariano Corrêa Maceno
1 Introduction
The concept of sustainability has been discussed by several industry areas, revealing
changes in business objectives and commitment to the application of sustainable
practices in operations (Hennings et al. 2015).
In view of worldwide pressure due to the increasing degradation of nature and
the risks to human survival, both governments and businesses have had to invest in
efforts to meet development goals (Boff 2012). In this scenario, organizations around
the world are becoming increasingly aware of the need and benefits of socially
responsible behavior, thus contributing to sustainable development (ABNT 2010)
and the creation of value and well-being of the society (Voltolini 2011).
On the other hand, among the intense globalization and advancements of organizations, norms and guidelines are necessary for guidance on sustainability. Currently,
there are several tools, actions, and indicators that can help companies to apply social
responsibility to improve sustainable practices. Also, these norms used in a comparative analysis could provide a rough profile of the status of the sustainability and
social responsibility in Brazilian companies of several sectors.
M. Morioka
Federal University of Paraná, Campus Centro Politécnico, Curitiba, PR 81530-000, Brazil
e-mail: mpmorioka@gmail.com
T. L. Pilz
Production Engineering Post-Graduate Program (PPGEP), Federal University of Paraná, Campus
Centro Politécnico, Curitiba, PR 81530-000, Brazil
e-mail: thaisa.pilz@gmail.com
M. M. C. Maceno (B)
Department of Production Engineering, Federal University of Paraná, Campus Centro Politécnico,
Curitiba, PR 81530-000, Brazil
e-mail: marcell.maceno@gmail.com
© The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
W. Leal Filho et al. (eds.), Integrating Social Responsibility and Sustainable Development,
World Sustainability Series, https://doi.org/10.1007/978-3-030-59975-1_6
85