526
N. Brambilla et al.
need to search for the sources of innovation, change and its evidence pointing the
opportunity (Drucker 2010).
Social entrepreneurship in Brazil emerged in the late 1990s, due to rising social
questioning, the reduction of public investment in the social field, the growth of third
sector organizations and the participation of companies in the investment and social
action (Oliveira 2004).
Market requirements, both commercial, as labor, are growing, but few are the
conditions that allow the inclusion of a large part of humanity, which, historically,
is excluded from access to social goods and services necessary for their survival
(Oliveira 2004).
Social businesses are intended to produce goods or provide services that solve
or reduce social problems and/or environmental. Do not depend on donations or
public funds for financial viability, because, like exercise economic activities, are
self-sustaining (Andreazza 2018).
Innovation is at the same time, characteristic and instrument of social entrepreneur.
Therefore, the theme of social innovation takes relevance when working with social
entrepreneurship.
In different countries, the social economy takes different typologies and studies
on the topic may cover other aspects beyond that will be addressed here. Despite the
social economy constitute a not a recent phenomenon and increasingly recognized
and significant, both from a practical point of view as an object of theoretical studies,
it is still rarely addressed in Brazil (Andión and Servant 2006).
The process of globalization and the growing direct relationship between social
and environmental brought new claims. Both the States and civil society have come
to realize that, before such a panorama, need, in the face of growing difficulties,
position yourself beyond the economic efficiency and working through institutions
and other mechanisms of solidarity towards social inclusion, development social and
social cohesion (Caeiro 2008).
Following the work, the concepts of social entrepreneurship and social innovation,
the description of the procedures for data collection, the result of research on the topic
and an analysis regarding the information that has been identified.
2 Theoretical Foundations
Innovation is defined by Drucker (2002, p. 25) as “a tool used by entrepreneurs to
exploit change as an opportunity for a different business or a different service.”
In Brazil the Law of Innovation Law n. 10.973/2004 provides for incentives for
innovation and scientific and technological research in the production environment,
as, article 2, section IV: “IV—Innovation: introduction of novelty or improvement
in the productive or social environment that results in new products, processes or
services” (Brazil 2004).
The definition according to the Oslo Manual (2006, p. 55) which is a technical production of the Organization for Economic Cooperation and Development
N. Brambilla et al.
need to search for the sources of innovation, change and its evidence pointing the
opportunity (Drucker 2010).
Social entrepreneurship in Brazil emerged in the late 1990s, due to rising social
questioning, the reduction of public investment in the social field, the growth of third
sector organizations and the participation of companies in the investment and social
action (Oliveira 2004).
Market requirements, both commercial, as labor, are growing, but few are the
conditions that allow the inclusion of a large part of humanity, which, historically,
is excluded from access to social goods and services necessary for their survival
(Oliveira 2004).
Social businesses are intended to produce goods or provide services that solve
or reduce social problems and/or environmental. Do not depend on donations or
public funds for financial viability, because, like exercise economic activities, are
self-sustaining (Andreazza 2018).
Innovation is at the same time, characteristic and instrument of social entrepreneur.
Therefore, the theme of social innovation takes relevance when working with social
entrepreneurship.
In different countries, the social economy takes different typologies and studies
on the topic may cover other aspects beyond that will be addressed here. Despite the
social economy constitute a not a recent phenomenon and increasingly recognized
and significant, both from a practical point of view as an object of theoretical studies,
it is still rarely addressed in Brazil (Andión and Servant 2006).
The process of globalization and the growing direct relationship between social
and environmental brought new claims. Both the States and civil society have come
to realize that, before such a panorama, need, in the face of growing difficulties,
position yourself beyond the economic efficiency and working through institutions
and other mechanisms of solidarity towards social inclusion, development social and
social cohesion (Caeiro 2008).
Following the work, the concepts of social entrepreneurship and social innovation,
the description of the procedures for data collection, the result of research on the topic
and an analysis regarding the information that has been identified.
2 Theoretical Foundations
Innovation is defined by Drucker (2002, p. 25) as “a tool used by entrepreneurs to
exploit change as an opportunity for a different business or a different service.”
In Brazil the Law of Innovation Law n. 10.973/2004 provides for incentives for
innovation and scientific and technological research in the production environment,
as, article 2, section IV: “IV—Innovation: introduction of novelty or improvement
in the productive or social environment that results in new products, processes or
services” (Brazil 2004).
The definition according to the Oslo Manual (2006, p. 55) which is a technical production of the Organization for Economic Cooperation and Development