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R. E. Restelli et al.
process, forming stable compounds binding power, and silicates such as hydrated
calcium aluminates (Oliveira et al. 2004).
This paper fits with the sustainable nature of the approach to Corporate Social
Responsibility (CSR). According to Grajew (1999 apud Pinto 2006) CSR is an
ethical management of the company, socially responsible in all its actions, in all
its policies, in all its practices and relations, whether with the internal or external
public of the organization. CSR refers to the objectives above shareholders where
the company should take responsibility, including business ethics, ensuring labor
rights, environmental protection, the development of philanthropy, donations for
public welfare and protection of vulnerable groups. Included, therefore, the financial
and economic responsibility, legal responsibility, environmental responsibility and
ethical responsibility (Li et al. 2009).
Clark (2007) suggests that an economy can be maintained for sustainable
consumption that includes sustainable products and industrial processes. Companies should pay more attention to environmental consequences, supported by public
pressure and concepts of the triple bottom line (3BL) (profit, people and the planet),
the literal translation of the English, profit, people and the planet (Kleindorfer et al.
2005). According to Kleindorfer et al. (2005), employees need to take pride in their
work and they need to believe that their companies operate prudently and responsible
to the planet, in addition to worrying about their health and safety.
In this scenario, the article seeks to evaluate the use of pine chips ash in the
manufacture of soil–cement bricks, with the center of the problem being the concern
about the current fate of these ashes. When will managers stop considering effluents
and waste as passive and start seeing them as assets? According to Vaske (2012),
wood is still one of most fuels used in some economic sectors of the country, resulting
in a high volume of ash that is disposed of without specific control, jeopardizing the
water table, contaminating soil and air. The sooner literary contributions address
waste management issues, the sooner we will have enough information to prevent,
guide, search for solutions and evolve as a whole for the sustainability of the planet.
The soil–cement brick is known in Brazil popularly ecological brick produced by
compacting a mixture of cement and sand or various other types of materials such as
waste and slag from steel mills, recycled aggregates of building rubble, waste from
mining activities and other environmental liabilities arising from various activities
(Aniteco 2019). Since they are produced by pressing and do not require subsequent
burning, they are called green bricks (Castro et al. 2016).
As a basic premise was considered soil cement bricks fabricate incorporating PCA
as an additional material and evaluate the results of its mechanical properties. Would
it be possible with the PCA to reduce the use of non-renewable materials and finite in
the manufacture of products such as soil–cement brick? The ash is a residue from a
plywood industry, derived from burning pine chips. The burning of the chip generates
the heating of the boiler waters, resulting in the steam required in the manufacturing
process of the plywood sheets. This study deals with the PCA, however, many other
industries generate ash, so that material can serve as support for more queries related
to waste from other areas. Besides the possibility to study the same ash in several
R. E. Restelli et al.
process, forming stable compounds binding power, and silicates such as hydrated
calcium aluminates (Oliveira et al. 2004).
This paper fits with the sustainable nature of the approach to Corporate Social
Responsibility (CSR). According to Grajew (1999 apud Pinto 2006) CSR is an
ethical management of the company, socially responsible in all its actions, in all
its policies, in all its practices and relations, whether with the internal or external
public of the organization. CSR refers to the objectives above shareholders where
the company should take responsibility, including business ethics, ensuring labor
rights, environmental protection, the development of philanthropy, donations for
public welfare and protection of vulnerable groups. Included, therefore, the financial
and economic responsibility, legal responsibility, environmental responsibility and
ethical responsibility (Li et al. 2009).
Clark (2007) suggests that an economy can be maintained for sustainable
consumption that includes sustainable products and industrial processes. Companies should pay more attention to environmental consequences, supported by public
pressure and concepts of the triple bottom line (3BL) (profit, people and the planet),
the literal translation of the English, profit, people and the planet (Kleindorfer et al.
2005). According to Kleindorfer et al. (2005), employees need to take pride in their
work and they need to believe that their companies operate prudently and responsible
to the planet, in addition to worrying about their health and safety.
In this scenario, the article seeks to evaluate the use of pine chips ash in the
manufacture of soil–cement bricks, with the center of the problem being the concern
about the current fate of these ashes. When will managers stop considering effluents
and waste as passive and start seeing them as assets? According to Vaske (2012),
wood is still one of most fuels used in some economic sectors of the country, resulting
in a high volume of ash that is disposed of without specific control, jeopardizing the
water table, contaminating soil and air. The sooner literary contributions address
waste management issues, the sooner we will have enough information to prevent,
guide, search for solutions and evolve as a whole for the sustainability of the planet.
The soil–cement brick is known in Brazil popularly ecological brick produced by
compacting a mixture of cement and sand or various other types of materials such as
waste and slag from steel mills, recycled aggregates of building rubble, waste from
mining activities and other environmental liabilities arising from various activities
(Aniteco 2019). Since they are produced by pressing and do not require subsequent
burning, they are called green bricks (Castro et al. 2016).
As a basic premise was considered soil cement bricks fabricate incorporating PCA
as an additional material and evaluate the results of its mechanical properties. Would
it be possible with the PCA to reduce the use of non-renewable materials and finite in
the manufacture of products such as soil–cement brick? The ash is a residue from a
plywood industry, derived from burning pine chips. The burning of the chip generates
the heating of the boiler waters, resulting in the steam required in the manufacturing
process of the plywood sheets. This study deals with the PCA, however, many other
industries generate ash, so that material can serve as support for more queries related
to waste from other areas. Besides the possibility to study the same ash in several
