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Fig. 1 The design engineer’s role in translating a functional description of the product to form and
fabrication (Luh 2011)
which facilitate this translation process (Fig. 1). Design engineers must take an active
role in the multifunctional translation process, related to marketing vision—required
product functionality; view of design engineer’s—product form and view of internal
and external suppliers—product manufacturing processes (Luh 2011).
Thus, in the first moment, the marketing area clarifies the concept of the product
and the features desired by customers. In contrast, designs engineer’s that translate
the features desired by customers into engineering features, that is, technical forms
about the product (Luh 2011).
IPDP is a strategic activity for companies since it makes it possible to meet the
needs of consumers, that is, market demands. Once emphasized on the importance
of this activity, companies need to strategically manage the stages of product development: conception, design, and marketing of the product, to obtain a competitive
advantage in the market (Aya˘ g 2016).
With the growing concern related to sustainable aspects, environmental issues
must be considered in the IPDP. For this, the supply chain must be systematically linked to the perspective of sustainability. The incorporation of sustainability
into the product is a combined responsibility of all members of a supply chain,
from suppliers—raw materials to distribution—end users. When combined with
the concept of supply chain and environmental concerns, the importance of the
integration and practices of GSCM and IPDP is highlighted.
4 Models, Frameworks and Researches on GSCM
and IPDP
Among the operation factors, the “green purchase” stands out, in this phase, raw
materials and components of a new product will be purchased. In addition to the
traditional buyer–supplier relationship, they can also cooperate in the development
of new materials and products to meet the buyer’s needs, including environmental
and ecological products.
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