Discussion of New Product Development Process Sustainability …
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variables that matter most in this relationship. When associated with the product, the
features that were taken into account were variety, modularity and innovation. As for
the supply chain, the complexities of configuration, collaboration and coordination
are the variables that matter. In addition, it was found that innovation has a more
representative effect than variety in the complexity of the supply chain.
In the article “R&D—Production integration in the early phases of new product
development projects” (Jukka 1999), the objective was to investigate the use of mechanisms for cross-functional integration in the early stages of new product development. Figure 3 shows the four categories of integration mechanisms identified by the
author, based on the review of other works. The first category of rules, procedures
and plans are mechanisms detected in the case studies focused on the integration of
impersonal means. The second milestones and design reviews are essential reviews
of the project milestones, as well as the third category of individual integrators and
the last category of formal cross-functional project management teams.
This study focused on investigating the use of modern tools and methods (QFD to
structure the process) to improve the effectiveness of the new product development
planning process. As a negative point, the research did not have a strict control group
and was not of a more participatory nature, which made it difficult to fully discover
the role of informal cross-functional integration. In addition, only successful projects
Fig. 3 Research framework of integration (Jukka 1999)
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variables that matter most in this relationship. When associated with the product, the
features that were taken into account were variety, modularity and innovation. As for
the supply chain, the complexities of configuration, collaboration and coordination
are the variables that matter. In addition, it was found that innovation has a more
representative effect than variety in the complexity of the supply chain.
In the article “R&D—Production integration in the early phases of new product
development projects” (Jukka 1999), the objective was to investigate the use of mechanisms for cross-functional integration in the early stages of new product development. Figure 3 shows the four categories of integration mechanisms identified by the
author, based on the review of other works. The first category of rules, procedures
and plans are mechanisms detected in the case studies focused on the integration of
impersonal means. The second milestones and design reviews are essential reviews
of the project milestones, as well as the third category of individual integrators and
the last category of formal cross-functional project management teams.
This study focused on investigating the use of modern tools and methods (QFD to
structure the process) to improve the effectiveness of the new product development
planning process. As a negative point, the research did not have a strict control group
and was not of a more participatory nature, which made it difficult to fully discover
the role of informal cross-functional integration. In addition, only successful projects
Fig. 3 Research framework of integration (Jukka 1999)