120
A. R. do Rosário Contani and K. De Déa Roglio
The understanding of sensegiving as a reading of the sector’s strategy is feasible
and allows an opening for analysis in other sectors. The full adoption of sharing
economy actually adds to the business environment, inasmuch as it requires a change
of thinking, a different way to relate with consumers and a change in culture. Social
practices become directly influenced in a positive way: people learn to share. This
is a key element. It is not enough to consider sharing economy as a new mode of
neoliberalism or poor sustainability.
The urge to share services in the opposite way tends to be influential to economic
forces, regardless of market regulation. Since it reduces individualism, because
people learn to continuously share and improve it as a condition for success, it
allows for the belief that it is worth trying to proceed in this practice. People’s
behavior is unpredictable, however. This is why permanent research is necessary,
to follow to what degree the sharing attitude is really firm. The following themes
emerge for future research: urban mobility; social responsibility; sharing economy
as employment opportunity; individualism and ethics in current market activities;
sharing economy opportunities in non-developed areas, among others.
References
Tecnologia (2018) “A 99”. 99 Tecnologia, https://99app.com/sobre-a-99/. Last accessed 12/1/2018
Abrahamson E, Baumard P (2008) What lies behind organizational façades and how organizational
façades lie: an untold story of organizational decision making. In: Hodgkinson GP, Starbuck WH
(eds) The oxford handbook of organizational decision making. Oxford University Press, Oxford,
p 620
Balogun J, Jacobs C, Jarzabkowski P, Mantere S, Vaara E (2014) Placing strategy discourse in
context: sociomateriality, sensemaking, and power. J Manage Stud 51(2):175–201
Belk R (2010) Sharing. J Consum Res 36(5):715–734
Belk R (2014) You are what you can access: sharing and collaborative consumption online. J Bus
Res 67(8):1595–1600
Berger P, Luckmann T (1991) The social construction of reality. Penguin Books, London, p 249
Böcker L, Meelen T (2017) Sharing for people, planet or profit? Analysing motivations for intended
sharing economy participation. Environ Innov Soc Transit 23:28–39
Botsman R, Rogers R (2010) What’s mine is yours: the rise of collaborative consumption. Harper
Business, New York, p 304
Cabify (2018) A Cidade Espera Por Você. Vá de Cabify. Cabify, https://www.cabify.com/pt-BR.
Last accessed 12/1/2018
CADE (2018) Efeitos concorrenciais da economia do compartilhamento no Brasil: A entrada da
uber afetou o mercado de aplicativos de táxi entre 2014 e 2016?. CADE, Brasília, p 54
Chia R (1994) The concept of decision: a deconstructive analysis. J Manage Stud 31(6):781–806
Child J, Elbanna S, Rodrigues S (2010) The political aspects of strategic decision making. In: Nutt
PC, Wilson DC (eds) Handbook of decision making. Wiley, Chichester, 698 p
Cohen B, Kietzmann J (2014) Ride on! Mobility business models for the sharing economy. Organ
Environ 27(3):279–296
Creswell JDW, Creswell JDW (2018) Research design: qualitative, quantitative, and mixed methods
approaches. Sage Publications, Thousand Oaks, p 304
Davidson A, Habibi MR, Laroche M (2018) Materialism and the sharing economy: a cross-cultural
study of American and Indian consumers. J Bus Res 82:364–372
A. R. do Rosário Contani and K. De Déa Roglio
The understanding of sensegiving as a reading of the sector’s strategy is feasible
and allows an opening for analysis in other sectors. The full adoption of sharing
economy actually adds to the business environment, inasmuch as it requires a change
of thinking, a different way to relate with consumers and a change in culture. Social
practices become directly influenced in a positive way: people learn to share. This
is a key element. It is not enough to consider sharing economy as a new mode of
neoliberalism or poor sustainability.
The urge to share services in the opposite way tends to be influential to economic
forces, regardless of market regulation. Since it reduces individualism, because
people learn to continuously share and improve it as a condition for success, it
allows for the belief that it is worth trying to proceed in this practice. People’s
behavior is unpredictable, however. This is why permanent research is necessary,
to follow to what degree the sharing attitude is really firm. The following themes
emerge for future research: urban mobility; social responsibility; sharing economy
as employment opportunity; individualism and ethics in current market activities;
sharing economy opportunities in non-developed areas, among others.
References
Tecnologia (2018) “A 99”. 99 Tecnologia, https://99app.com/sobre-a-99/. Last accessed 12/1/2018
Abrahamson E, Baumard P (2008) What lies behind organizational façades and how organizational
façades lie: an untold story of organizational decision making. In: Hodgkinson GP, Starbuck WH
(eds) The oxford handbook of organizational decision making. Oxford University Press, Oxford,
p 620
Balogun J, Jacobs C, Jarzabkowski P, Mantere S, Vaara E (2014) Placing strategy discourse in
context: sociomateriality, sensemaking, and power. J Manage Stud 51(2):175–201
Belk R (2010) Sharing. J Consum Res 36(5):715–734
Belk R (2014) You are what you can access: sharing and collaborative consumption online. J Bus
Res 67(8):1595–1600
Berger P, Luckmann T (1991) The social construction of reality. Penguin Books, London, p 249
Böcker L, Meelen T (2017) Sharing for people, planet or profit? Analysing motivations for intended
sharing economy participation. Environ Innov Soc Transit 23:28–39
Botsman R, Rogers R (2010) What’s mine is yours: the rise of collaborative consumption. Harper
Business, New York, p 304
Cabify (2018) A Cidade Espera Por Você. Vá de Cabify. Cabify, https://www.cabify.com/pt-BR.
Last accessed 12/1/2018
CADE (2018) Efeitos concorrenciais da economia do compartilhamento no Brasil: A entrada da
uber afetou o mercado de aplicativos de táxi entre 2014 e 2016?. CADE, Brasília, p 54
Chia R (1994) The concept of decision: a deconstructive analysis. J Manage Stud 31(6):781–806
Child J, Elbanna S, Rodrigues S (2010) The political aspects of strategic decision making. In: Nutt
PC, Wilson DC (eds) Handbook of decision making. Wiley, Chichester, 698 p
Cohen B, Kietzmann J (2014) Ride on! Mobility business models for the sharing economy. Organ
Environ 27(3):279–296
Creswell JDW, Creswell JDW (2018) Research design: qualitative, quantitative, and mixed methods
approaches. Sage Publications, Thousand Oaks, p 304
Davidson A, Habibi MR, Laroche M (2018) Materialism and the sharing economy: a cross-cultural
study of American and Indian consumers. J Bus Res 82:364–372