Sharing Economy: Sensegiving of Strategic Decisions …
119
directs the user sensemaking through extracted cues by the various interactions,
correspondingly with the conception of Weick (1995).
In general, data seem to demonstrate that company websites tend to have more
generic communications with a more commercial appeal not explicitly distinguishing
the condition of the user as a driver or rider. While some messages have a clear
appeal to the driver, communications are slightly directed to a reader who qualifies
as a passenger. The material conveyed through official social media—as well as
the newsroom of websites—is rather different, with a preponderance for passengerfocused discourses aimed at increasing their engagement. Such a characteristic can be
a reflection of the possibility of interaction in social media. Thus, there is an occasion
for resignification by the characteristic of the continuous becoming of sensemaking
and sensegiving (Gioia and Chittipeddi 1991).
The term “modern” associated with “regulation” (documents C#9, U#15, U#16,
U#119, U#122, 9#5) denotes the attempt to build a sense of novelty and make ridesharing applications desirable. Together with other aspects, such as reliability (social
dimension), fewer vehicles on the street (environmental dimension) and financial
earnings (economic dimension), they complement the narrative composition that
conducts the meaning towards the principles of sustainability. While praxis and
practices are embodied in the micro-actions (Jarzabkowski et al. 2007), the decision carries the guiding element of strategy in the sharing economy. Thus, sensegiving is concretized in the decision-making process that produces the strategy of
the mobility sector. In short, organizational communications reflect several decisionmaking aspects. Moreover, the multiplicity in the composition of communications
unfolds the possibility of the users’ sensegiving process.
5 Closing Remarks
Aligned to the objective of this work, which was to analyze the communication of
regulatory issues, the results pointed to how sensegiving is present in the strategy of
mobility organizations of the sharing economy. Sensegiving is shown as a strategic
element of construction of meaning of users and organizations in the sector to acquire
legitimacy before the community under examination. Moreover, this study intended
to develop the interpretative mode as a form of analysis of the phenomenon of the
sharing economy.
Accordingly, research has the potential to shape the future ethics of social structures and practices (Markham 2018). It is up to scholars to research and face challenging issues relevant to the organizational environment (Rynes 2002). Findings
also suggest that the organizational practices are directed to sustainability and social
responsibility discourses. However, such communication, when not reflected in
conduct, may result in the formation of organizational facades. Thus, the derived
social contribution is settled at raising awareness about ethics and citizenship in
urban mobility.
119
directs the user sensemaking through extracted cues by the various interactions,
correspondingly with the conception of Weick (1995).
In general, data seem to demonstrate that company websites tend to have more
generic communications with a more commercial appeal not explicitly distinguishing
the condition of the user as a driver or rider. While some messages have a clear
appeal to the driver, communications are slightly directed to a reader who qualifies
as a passenger. The material conveyed through official social media—as well as
the newsroom of websites—is rather different, with a preponderance for passengerfocused discourses aimed at increasing their engagement. Such a characteristic can be
a reflection of the possibility of interaction in social media. Thus, there is an occasion
for resignification by the characteristic of the continuous becoming of sensemaking
and sensegiving (Gioia and Chittipeddi 1991).
The term “modern” associated with “regulation” (documents C#9, U#15, U#16,
U#119, U#122, 9#5) denotes the attempt to build a sense of novelty and make ridesharing applications desirable. Together with other aspects, such as reliability (social
dimension), fewer vehicles on the street (environmental dimension) and financial
earnings (economic dimension), they complement the narrative composition that
conducts the meaning towards the principles of sustainability. While praxis and
practices are embodied in the micro-actions (Jarzabkowski et al. 2007), the decision carries the guiding element of strategy in the sharing economy. Thus, sensegiving is concretized in the decision-making process that produces the strategy of
the mobility sector. In short, organizational communications reflect several decisionmaking aspects. Moreover, the multiplicity in the composition of communications
unfolds the possibility of the users’ sensegiving process.
5 Closing Remarks
Aligned to the objective of this work, which was to analyze the communication of
regulatory issues, the results pointed to how sensegiving is present in the strategy of
mobility organizations of the sharing economy. Sensegiving is shown as a strategic
element of construction of meaning of users and organizations in the sector to acquire
legitimacy before the community under examination. Moreover, this study intended
to develop the interpretative mode as a form of analysis of the phenomenon of the
sharing economy.
Accordingly, research has the potential to shape the future ethics of social structures and practices (Markham 2018). It is up to scholars to research and face challenging issues relevant to the organizational environment (Rynes 2002). Findings
also suggest that the organizational practices are directed to sustainability and social
responsibility discourses. However, such communication, when not reflected in
conduct, may result in the formation of organizational facades. Thus, the derived
social contribution is settled at raising awareness about ethics and citizenship in
urban mobility.