Multimedia Applications in Digital
Transformation Art
Smilen Antonov Savov, Rumiana Antonova, Kamen Spassov,
and Thomas Muschalik
Abstract
The aim of this paper is to focus on some of the
multimedia applications used in the art process. This
paper offers several definitions of multimedia, identifies a
sample of the most popular multimedia technologies, the
most important tools, and provides a discussion of their
content and sources for further information. In addition,
this paper presents an overview of the most important
aspects of art software development. The paper investigates how the artists use multimedia in theater, art
exhibits, opera, presentations shows, and 3D mapping for
concerts. The paper investigates the pros and cons of
multimedia art technologies, using some traditional, new,
and experimental techniques. In the various stages of the
application of multimedia in art, your importance is
described in the visualization of industry 4.0 and in the
software tools of digital transformation.
Keywords
Multimedia Á Signs Á Video Á Theater Á Shows Á
Opera Á Text Á Sound Á Animation Á Graphics design Á
Digital transformation Á 3D mapping Á Art innovations Á
Creative industries Á Film and TV production
1 Introduction/Reflections
Multimedia has a powerful potential. Its applications are not
limited only to the IT and Internet worlds. Recently we
encountered many new improvements in various spheres in
life, especially in arts and sciences. Science being an art or
art being a science is not disputable. The thin line between
the two important parts of life is smeared. We see, hear,
touch, and use multimedia with our senses constantly
(smartphones as an example).
Before starting, I just want to mention that this paper is a
collection of various multimedia applications’ examples,
solutions, endeavors, creations, and efforts of many artists
and scientists, and give an extensive picture of various
multimedia used in arts. The author also adds his own personal multimedia knowledge and experiences used for many
TV productions, film, and theater performances.
The following multimedia applications are used in various creative projects such as TV/film production,
theater/opera performances, and TV studios. The most
popular is called WATCHOUT of Dataton company
(DATATON WATCHOUT 3D Mapping). It is used for
project mapping in theme parks, art galleries, marketing
shows (Corporate & Marketing Events Multimedia Shows),
broadcast, corporate live events (Corporate & Marketing
Events Multimedia Shows), and museums. In Bulgaria’s
NOVA TV Broadcasting studio production (NOVA TV
Broadcasting), I used it as a multimedia tool in TV production, creating, executing, and controlling video files,
graphics (collages), animations, LIVE feeds, projected on
the multimedia plasma screens backgrounds, and creating
the TV studios production set and decorations of all studio
work.
The recent improvement of the software includes live
3D animations mapping of characters imagery, meteorological events, architecture structures, and visualizations/
reconstructions of happenings/accidents/crashes in the
NEWS broadcast studio. For example, when the meteorologist explains the raining/snowing conditions in the city, in
the studio, rain or snow falls, and when the anchors mention
a famous person (politician or other), the mentioned individual appears in the studio near the hosts as like a “hologram projected image”.
For theater production and dance shows of the New
Bulgarian University and Smilen Savov are used for our
interactive multimedia project “Left Finger” (Smilen Savov
S. A. Savov Á R. Antonova (&) Á K. Spassov
Sofia University, Sofia, Bulgaria
e-mail: Dr.Antonova@t-online.de
T. Muschalik
NWCON Technology Consulting GmbH, Hofheim, Germany
© Springer Nature Switzerland AG 2020
M. Mateev and J. Nightingale (eds.), Sustainable Development and Social Responsibility—Volume 1,
Advances in Science, Technology & Innovation, https://doi.org/10.1007/978-3-030-32922-8_11
121
Transformation Art
Smilen Antonov Savov, Rumiana Antonova, Kamen Spassov,
and Thomas Muschalik
Abstract
The aim of this paper is to focus on some of the
multimedia applications used in the art process. This
paper offers several definitions of multimedia, identifies a
sample of the most popular multimedia technologies, the
most important tools, and provides a discussion of their
content and sources for further information. In addition,
this paper presents an overview of the most important
aspects of art software development. The paper investigates how the artists use multimedia in theater, art
exhibits, opera, presentations shows, and 3D mapping for
concerts. The paper investigates the pros and cons of
multimedia art technologies, using some traditional, new,
and experimental techniques. In the various stages of the
application of multimedia in art, your importance is
described in the visualization of industry 4.0 and in the
software tools of digital transformation.
Keywords
Multimedia Á Signs Á Video Á Theater Á Shows Á
Opera Á Text Á Sound Á Animation Á Graphics design Á
Digital transformation Á 3D mapping Á Art innovations Á
Creative industries Á Film and TV production
1 Introduction/Reflections
Multimedia has a powerful potential. Its applications are not
limited only to the IT and Internet worlds. Recently we
encountered many new improvements in various spheres in
life, especially in arts and sciences. Science being an art or
art being a science is not disputable. The thin line between
the two important parts of life is smeared. We see, hear,
touch, and use multimedia with our senses constantly
(smartphones as an example).
Before starting, I just want to mention that this paper is a
collection of various multimedia applications’ examples,
solutions, endeavors, creations, and efforts of many artists
and scientists, and give an extensive picture of various
multimedia used in arts. The author also adds his own personal multimedia knowledge and experiences used for many
TV productions, film, and theater performances.
The following multimedia applications are used in various creative projects such as TV/film production,
theater/opera performances, and TV studios. The most
popular is called WATCHOUT of Dataton company
(DATATON WATCHOUT 3D Mapping). It is used for
project mapping in theme parks, art galleries, marketing
shows (Corporate & Marketing Events Multimedia Shows),
broadcast, corporate live events (Corporate & Marketing
Events Multimedia Shows), and museums. In Bulgaria’s
NOVA TV Broadcasting studio production (NOVA TV
Broadcasting), I used it as a multimedia tool in TV production, creating, executing, and controlling video files,
graphics (collages), animations, LIVE feeds, projected on
the multimedia plasma screens backgrounds, and creating
the TV studios production set and decorations of all studio
work.
The recent improvement of the software includes live
3D animations mapping of characters imagery, meteorological events, architecture structures, and visualizations/
reconstructions of happenings/accidents/crashes in the
NEWS broadcast studio. For example, when the meteorologist explains the raining/snowing conditions in the city, in
the studio, rain or snow falls, and when the anchors mention
a famous person (politician or other), the mentioned individual appears in the studio near the hosts as like a “hologram projected image”.
For theater production and dance shows of the New
Bulgarian University and Smilen Savov are used for our
interactive multimedia project “Left Finger” (Smilen Savov
S. A. Savov Á R. Antonova (&) Á K. Spassov
Sofia University, Sofia, Bulgaria
e-mail: Dr.Antonova@t-online.de
T. Muschalik
NWCON Technology Consulting GmbH, Hofheim, Germany
© Springer Nature Switzerland AG 2020
M. Mateev and J. Nightingale (eds.), Sustainable Development and Social Responsibility—Volume 1,
Advances in Science, Technology & Innovation, https://doi.org/10.1007/978-3-030-32922-8_11
121