1.3 The Importance of Going Green
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to landfills. Going Green is also a commitment to minimize your environmental
impact. As such, you should calculate your carbon footprint to identify the aspects
of your life that contribute most to environmental degradation. The carbon footprint
calculator can be found at https://www.c2es.org/content/calculate-your-carbonfootprint/. A more detailed and personalized version (household unit) can be found
at http://www.carbonindependent.org/.
1.3.3 Organizational Reputation
Large organizations emphasize the need to go Green because of the benefits they
accrue. For example, restaurants like Starbucks and Chipotle are proud of using sustainable and organic ingredients. Likewise, Apple has just committed approximately
$1 billion to solar power (Griskevicius et al. 2010). Such companies acknowledge
that consumers value Green corporations. Consumers have gone beyond marketing
strategies used by organizations that claim to practice sustainability and can now
find endless information online and ascertain whether such claims about Going
Green are valid. Companies that are genuinely Green have a better image and incur
more trust.
Identify organizations in Africa that engage in Green practices. What is the
general image/reputation of these organizations? Briefly explain some of their
Green practices.
1.3.4 Innovation
Furthermore, Going Green can stimulate innovation. All organizations have to
grapple with stagnation periodically by becoming stuck in one way of doing
things for an extended period and never questioning whether the process is the
most effective. An underappreciated benefit of Greenness is that it compels an
organization to conduct an evaluation of all business aspects and devise better
production means, including money-saving innovations (Griskevicius et al. 2010).
Therefore, Going Green goes beyond the use of renewable energy. A complete audit
of energy usage and emissions can unearth various opportunities for reducing costs
as well as operating more efficiently.
13
to landfills. Going Green is also a commitment to minimize your environmental
impact. As such, you should calculate your carbon footprint to identify the aspects
of your life that contribute most to environmental degradation. The carbon footprint
calculator can be found at https://www.c2es.org/content/calculate-your-carbonfootprint/. A more detailed and personalized version (household unit) can be found
at http://www.carbonindependent.org/.
1.3.3 Organizational Reputation
Large organizations emphasize the need to go Green because of the benefits they
accrue. For example, restaurants like Starbucks and Chipotle are proud of using sustainable and organic ingredients. Likewise, Apple has just committed approximately
$1 billion to solar power (Griskevicius et al. 2010). Such companies acknowledge
that consumers value Green corporations. Consumers have gone beyond marketing
strategies used by organizations that claim to practice sustainability and can now
find endless information online and ascertain whether such claims about Going
Green are valid. Companies that are genuinely Green have a better image and incur
more trust.
Identify organizations in Africa that engage in Green practices. What is the
general image/reputation of these organizations? Briefly explain some of their
Green practices.
1.3.4 Innovation
Furthermore, Going Green can stimulate innovation. All organizations have to
grapple with stagnation periodically by becoming stuck in one way of doing
things for an extended period and never questioning whether the process is the
most effective. An underappreciated benefit of Greenness is that it compels an
organization to conduct an evaluation of all business aspects and devise better
production means, including money-saving innovations (Griskevicius et al. 2010).
Therefore, Going Green goes beyond the use of renewable energy. A complete audit
of energy usage and emissions can unearth various opportunities for reducing costs
as well as operating more efficiently.