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11 Green Entrepreneurship
11.12 Summary
• Green entrepreneurship has rapidly expanded in many world regions but remains
unexploited due to various barriers and challenges.
• This chapter has examined the fundamentals of entrepreneurship, evolution,
characteristics of Green entrepreneurs, case studies of Green entrepreneurship,
challenges, roles of Green entrepreneurship, and provided recommendations for
the industry, especially for the case of sub-Saharan Africa.
• Focus has also been placed on the role of Green entrepreneurship in attaining the
Sustainable Development Goals.
• Many young people in the region are increasingly adopting Green entrepreneurship.
• Various governments have set up favorable policies to spearhead the process, but
various challenges need to be solved for the industry to thrive.
• There is a further need to support small-scale Green entrepreneurs because they
have ideas that can change not only their communities but also countries.
• More importantly, the focus should be on uplifting the industry and ensuring that
the population understands and embraces it.
• A key insight from this report is that sub-Saharan Africa’s Green entrepreneurship potential remains untapped.
• It should be embraced to solve the perennial problems that continue afflicting the
region, including high rates of unemployment, poverty, illiteracy, and environmental degradation.
• This chapter has also examined Green entrepreneurship, particularly the natureinspired solutions to sub-Sahara African problems.
• The fundamentals of Green entrepreneurship that have been comprehensively
discussed are the Green economy, creative destruction, characteristics of Green
entrepreneurs, and Green innovation.
• This chapter has established that there are numerous case examples of Green
entrepreneurship in sub-Saharan Africa.
• The main case studies in this study are architecture, young entrepreneurs, and
individual countries.
• Green entrepreneurship plays a pivotal role in the achievement of the SDGs, and
the major roles identified in this study are job creation, reduction of poverty,
sustainable utilization of resources, and improved training and skills.
• The main challenges associated with building a Green business are market
awareness, low literacy, high capital costs, limited policy support, and lack of
consumer awareness.
• Solutions and recommendations are provided to solve these challenges and make
Green entrepreneurship a worthwhile venture in sub-Saharan Africa.
• Africa will continue engaging in green entrepreneurship but at a higher
level/intensity. Sustainable urban agriculture will also become common.
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