84
M. De Angelis et al.
53. Lee HC, Chen WC, Wang CW (2015) The role of visual art in enhancing perceived prestige
of luxury brands. Mark Lett 26(4):593–606
54. Ahluwalia R, Rao Unnava H, Burnkrant RE (2001) The moderating role of commitment on
the spillover effect of marketing communications. J Mark Res 38(4):458–470
55. Lutz RJ (1975) First-order and second-order cognitive effects in attitude change. Commun Res
2(3):289–299
56. Estes Z, Brotto L, Busacca B (2018) The value of art in marketing: an emotion-based model
of how artworks in ads improve product evaluations. J Bus Res 85:396–405
57. Holbrook MB, Batra R (1987) Assessing the role of emotions as mediators of consumer
responses to advertising. J Consum Res 14(3):404–420
58. Hirschman EC, Holbrook MB (1982) Hedonic Consumption: emerging Concepts, Methods
and Propositions. J Mark 46(3):92–101
59. Strahilevitz MA, Myers JG (1998) Donations to charity as purchase incentives: how well they
work may depend on what you are trying to sell. J Consum Res 24(4):434–446
60. Dhar R, Wertenbroch K (2000) Consumer choice between hedonic and utilitarian goods. J
Mark Res 37(1):60–71
61. Collins AM, Loftus EF (1975) A spreading activation theory of semantic processing. Psychol
Rev 82(6):407–428
62. Huettl V, Gierl H (2012) Visual art in advertising: the effects of utilitarian versus hedonic
product positioning and price information. Mark Lett 23(3):893–904
63. Hüttl-Maack V (2018) Visual art in advertising: new insights on the role of consumers’ art
interest and its interplay with the hedonic value of the advertised product. J Prod Brand Manag
27(3):262–276
64. Simonson I, Drolet A (2004) Anchoring effects on consumers’ willingness-to-pay and
willingness-to-accept. J Consum Res 31(3):681–690
65. Hagtvedt H, Patrick VM (2008) Art and the brand: the role of visual art in enhancing brand
extendibility. J Consum Psychol 18(3):212–222
66. Aaker DA, Keller KL (1990) Consumer evaluations of brand extensions. J Mark 54(1):27–41
67. Bottomley PA, Holden SJS (2001) Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies. J Mark Res
38(November):494–500
68. Lacey S, Hagtvedt H, Patrick VM, Anderson A, Stilla R, Deshpande G et al (2011) Art for
reward’s sake: visual art recruits ventral striatum. NeuroImage 55(1):420–433
69. Schultz W (2006) Behavioral theories and the neurophysiology of reward. Annu Rev Psychol
57:87–115
70. Hagtvedt H, Patrick VM (2011) Turning art into mere illustration: concretizing art renders its
influence context dependent. Pers Soc Psychol Bull 37(12):1624–1632
71. Peluso AM, Pino G, Amatulli C, Guido G (2017) Luxury advertising and recognizable artworks:
new insights on the “art infusion” effect. Eur J Mark 51(11/12):2192–2206
72. Moulard JG, Rice HD, Garrity CP, Mangus SM (2014) Artist authenticity: how artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across gender.
Psychol Mark 31(8):576–590
73. Scarpaci JL, Coupey E, Reed SD (2018) Artists as cultural icons: the icon myth transfer effect
as a heuristic for cultural branding. J Prod Brand Manag 27(3):320–333
74. Sheth JN, Newman BI, Gross BL (1991) Why we buy what we buy: a theory of consumption
values. J Bus Res 22(2):159–170
75. Stone-Romero EF, Stone DL, Grewal D (1997) Development of a multidimensional measure
of perceived product quality. J Qual Manag 2(1):87–111
76. Dodds WB, Monroe KB, Grewal D (1991) Effects of price, brand, and store information on
buyers’ product evaluations. J Mark Res 28(3):307–319
77. Hayes AF (2017) Introduction to mediation, moderation, and conditional process analysis: a
regression-based approach. Guilford Publications, New York
M. De Angelis et al.
53. Lee HC, Chen WC, Wang CW (2015) The role of visual art in enhancing perceived prestige
of luxury brands. Mark Lett 26(4):593–606
54. Ahluwalia R, Rao Unnava H, Burnkrant RE (2001) The moderating role of commitment on
the spillover effect of marketing communications. J Mark Res 38(4):458–470
55. Lutz RJ (1975) First-order and second-order cognitive effects in attitude change. Commun Res
2(3):289–299
56. Estes Z, Brotto L, Busacca B (2018) The value of art in marketing: an emotion-based model
of how artworks in ads improve product evaluations. J Bus Res 85:396–405
57. Holbrook MB, Batra R (1987) Assessing the role of emotions as mediators of consumer
responses to advertising. J Consum Res 14(3):404–420
58. Hirschman EC, Holbrook MB (1982) Hedonic Consumption: emerging Concepts, Methods
and Propositions. J Mark 46(3):92–101
59. Strahilevitz MA, Myers JG (1998) Donations to charity as purchase incentives: how well they
work may depend on what you are trying to sell. J Consum Res 24(4):434–446
60. Dhar R, Wertenbroch K (2000) Consumer choice between hedonic and utilitarian goods. J
Mark Res 37(1):60–71
61. Collins AM, Loftus EF (1975) A spreading activation theory of semantic processing. Psychol
Rev 82(6):407–428
62. Huettl V, Gierl H (2012) Visual art in advertising: the effects of utilitarian versus hedonic
product positioning and price information. Mark Lett 23(3):893–904
63. Hüttl-Maack V (2018) Visual art in advertising: new insights on the role of consumers’ art
interest and its interplay with the hedonic value of the advertised product. J Prod Brand Manag
27(3):262–276
64. Simonson I, Drolet A (2004) Anchoring effects on consumers’ willingness-to-pay and
willingness-to-accept. J Consum Res 31(3):681–690
65. Hagtvedt H, Patrick VM (2008) Art and the brand: the role of visual art in enhancing brand
extendibility. J Consum Psychol 18(3):212–222
66. Aaker DA, Keller KL (1990) Consumer evaluations of brand extensions. J Mark 54(1):27–41
67. Bottomley PA, Holden SJS (2001) Do we really know how consumers evaluate brand extensions? Empirical generalizations based on secondary analysis of eight studies. J Mark Res
38(November):494–500
68. Lacey S, Hagtvedt H, Patrick VM, Anderson A, Stilla R, Deshpande G et al (2011) Art for
reward’s sake: visual art recruits ventral striatum. NeuroImage 55(1):420–433
69. Schultz W (2006) Behavioral theories and the neurophysiology of reward. Annu Rev Psychol
57:87–115
70. Hagtvedt H, Patrick VM (2011) Turning art into mere illustration: concretizing art renders its
influence context dependent. Pers Soc Psychol Bull 37(12):1624–1632
71. Peluso AM, Pino G, Amatulli C, Guido G (2017) Luxury advertising and recognizable artworks:
new insights on the “art infusion” effect. Eur J Mark 51(11/12):2192–2206
72. Moulard JG, Rice HD, Garrity CP, Mangus SM (2014) Artist authenticity: how artists’ passion and commitment shape consumers’ perceptions and behavioral intentions across gender.
Psychol Mark 31(8):576–590
73. Scarpaci JL, Coupey E, Reed SD (2018) Artists as cultural icons: the icon myth transfer effect
as a heuristic for cultural branding. J Prod Brand Manag 27(3):320–333
74. Sheth JN, Newman BI, Gross BL (1991) Why we buy what we buy: a theory of consumption
values. J Bus Res 22(2):159–170
75. Stone-Romero EF, Stone DL, Grewal D (1997) Development of a multidimensional measure
of perceived product quality. J Qual Manag 2(1):87–111
76. Dodds WB, Monroe KB, Grewal D (1991) Effects of price, brand, and store information on
buyers’ product evaluations. J Mark Res 28(3):307–319
77. Hayes AF (2017) Introduction to mediation, moderation, and conditional process analysis: a
regression-based approach. Guilford Publications, New York