82
M. De Angelis et al.
recommend to further investigate how our findings may be affected by the use of different means of communication (i.e., billboards, social media, online banners, press,
store merchandising).
References
1. Fionda AM, Moore CM (2009) The anatomy of the luxury fashion brand. J Brand Manag
16(5/6):347–363
2. Vickers JS, Renand F (2003) The marketing of luxury goods: an exploratory study—three
conceptual dimensions. Mark Rev 3(4):459–478
3. Belk RW (1999) Leaping luxuries and transitional consumers. In: Batra R (ed) Marketing issues
in transition economies. Kluwer Academic Press, Boston, MA, pp 41–54
4. McKinsey (1990) The luxury industry. Mc Kinsey, Paris
5. Kapferer JN (1997) Managing luxury brands. J Brand Manag 4(4):251–260
6. Ko E, Costello JP, Taylor CR (2019) What is a luxury brand? A new definition and review of
the literature. J Bus Res 99:405–413
7. Mortelmans D (2005) Sign values in process of distinction: the concept of luxury. Semiotica
157(1/4):497–520
8. Amatulli C, Guido G (2011) Determinants of purchasing intention for luxury fashion goods in
the Italian market. J Fash Mark Manag 15(1):123–136
9. Amatulli C, Guido G (2012) Externalised versus internalised consumption of luxury goods:
propositions and implications for luxury retail marketing. Int Rev Retail, Distrib Consum Res
22(2):189–207
10. Bauer M, Wallpach S, Hemetsberger A (2011) ‘My Little Luxury’: a consumer-centred,
experiential view. ZFP—J Res Manage 38(1):57–67
11. Mauss M (1925) The gift: forms and functions of exchange in archaic societies. Free Press,
New York
12. Bliege Bird R, Smith E (2005) Signaling theory, strategic interaction, and symbolic capital.
Curr Anthropol 46(2):221–248
13. Veblen T (1899) The theory of the leisure class. McMillan Co., New York
14. O’Cass A, McEwen E (2004) Exploring consumer status and conspicuous consumption. J
Consum Behav 4(1):25–39
15. Festinger L (1954) A theory of social comparison processes. Hum Relat 7(2):117–140
16. Snyder CR, Fromkin HL (1977) Abnormality as a positive characteristic: the development and
validation of a scale measuring need for uniqueness. J Abnorm Psychol 86:518–527
17. Rosenberg M (1979) Conceiving the Self. Basic Books, New York
18. Belk RW (1988) Possessions and the extended self. J Consum Res 15(2):139–168
19. Eastman JK, Eastman KL (2015) Conceptualizing a model of status consumption theory: an
exploration of the antecedents and consequences of the motivation to consume for status. Mark
Manag J 25(1):1–16
20. Wiedemann KP, Hennigs N, Siebels A (2009) Value-based segmentation of luxury consumption
behavior. Psychol Mark 26(7):625–651
21. Smith JB, Colgate M (2007) Customer value creation: a practical framework. J Mark Theory
Pract 15(1):7–23
22. Kastanakis MN, Balabanis G (2012) Between the mass and the class: antecedents of the
“bandwagon” luxury consumption behavior. J Bus Res 65(10):1399–1407
23. Vigneron F, Johnson LW (2004) Measuring perceptions of brand luxury. J Brand Manag
11(6):484–506
24. Dubois B, Paternault C (1995) Understanding the world of international luxury brands: the
“dream formula”. J Advert Res 35(4):69–76
M. De Angelis et al.
recommend to further investigate how our findings may be affected by the use of different means of communication (i.e., billboards, social media, online banners, press,
store merchandising).
References
1. Fionda AM, Moore CM (2009) The anatomy of the luxury fashion brand. J Brand Manag
16(5/6):347–363
2. Vickers JS, Renand F (2003) The marketing of luxury goods: an exploratory study—three
conceptual dimensions. Mark Rev 3(4):459–478
3. Belk RW (1999) Leaping luxuries and transitional consumers. In: Batra R (ed) Marketing issues
in transition economies. Kluwer Academic Press, Boston, MA, pp 41–54
4. McKinsey (1990) The luxury industry. Mc Kinsey, Paris
5. Kapferer JN (1997) Managing luxury brands. J Brand Manag 4(4):251–260
6. Ko E, Costello JP, Taylor CR (2019) What is a luxury brand? A new definition and review of
the literature. J Bus Res 99:405–413
7. Mortelmans D (2005) Sign values in process of distinction: the concept of luxury. Semiotica
157(1/4):497–520
8. Amatulli C, Guido G (2011) Determinants of purchasing intention for luxury fashion goods in
the Italian market. J Fash Mark Manag 15(1):123–136
9. Amatulli C, Guido G (2012) Externalised versus internalised consumption of luxury goods:
propositions and implications for luxury retail marketing. Int Rev Retail, Distrib Consum Res
22(2):189–207
10. Bauer M, Wallpach S, Hemetsberger A (2011) ‘My Little Luxury’: a consumer-centred,
experiential view. ZFP—J Res Manage 38(1):57–67
11. Mauss M (1925) The gift: forms and functions of exchange in archaic societies. Free Press,
New York
12. Bliege Bird R, Smith E (2005) Signaling theory, strategic interaction, and symbolic capital.
Curr Anthropol 46(2):221–248
13. Veblen T (1899) The theory of the leisure class. McMillan Co., New York
14. O’Cass A, McEwen E (2004) Exploring consumer status and conspicuous consumption. J
Consum Behav 4(1):25–39
15. Festinger L (1954) A theory of social comparison processes. Hum Relat 7(2):117–140
16. Snyder CR, Fromkin HL (1977) Abnormality as a positive characteristic: the development and
validation of a scale measuring need for uniqueness. J Abnorm Psychol 86:518–527
17. Rosenberg M (1979) Conceiving the Self. Basic Books, New York
18. Belk RW (1988) Possessions and the extended self. J Consum Res 15(2):139–168
19. Eastman JK, Eastman KL (2015) Conceptualizing a model of status consumption theory: an
exploration of the antecedents and consequences of the motivation to consume for status. Mark
Manag J 25(1):1–16
20. Wiedemann KP, Hennigs N, Siebels A (2009) Value-based segmentation of luxury consumption
behavior. Psychol Mark 26(7):625–651
21. Smith JB, Colgate M (2007) Customer value creation: a practical framework. J Mark Theory
Pract 15(1):7–23
22. Kastanakis MN, Balabanis G (2012) Between the mass and the class: antecedents of the
“bandwagon” luxury consumption behavior. J Bus Res 65(10):1399–1407
23. Vigneron F, Johnson LW (2004) Measuring perceptions of brand luxury. J Brand Manag
11(6):484–506
24. Dubois B, Paternault C (1995) Understanding the world of international luxury brands: the
“dream formula”. J Advert Res 35(4):69–76