Visual Displays of the Sustainable Development Goals …
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5 Case Studies of Visually Displaying the SDGs
This chapter will showcase case studies describing visual displays that took place over
the academic year 2017–2018 during three separate themed weeks at NTU—Green
Week, Global Week, and Fashion Revolution Week. Compared to other methodologies commonly used, the case study methodology is often said to be unable to provide
general conclusions and repeatable outcomes. Instead, this method allows to get an
insight into real-life, practical examples (Yin 2009) and get an understanding of the
outcomes of contemporary projects. Hence, the aim of this chapter is to provide
tested models of good practice to inspire others to develop their own practical ideas
that can be implemented in other educational settings.
5.1 Case Study 1: Food Impacts and Working Towards SDG
12 Responsible Consumption and Production and SDG
13 Climate Action
Each year NTUs Sustainable Development Team and Green Academy Team run a
series of events aiming to raise sustainability awareness across the entire university
during Green Week. This year’s chosen theme was food waste, directly relating to
SDG 12 target 3: ‘By 2030, halve per capita global food waste at the retail and consumer levels and reduce food losses along production and supply chains, including
post-harvest losses’ (United Nations Sustainable Development 2018). During Green
Week, the two teams collaborate to make as much noise as possible through activities
including: the food impacts SDG visual display visiting all NTU campuses, a food
waste photography competition open to everyone, all NTU Dine outlets offered a
low carbon menu, a ‘Love Food Hate Waste’ workshop ran for students at Brackenhurst campus after food waste caddies had been introduced to halls, a session in
the allotment at Clifton Campus to learn how to compost food waste, a food themed
‘Sustainability in Practice Challenge’ day (Dharmasamita et al. 2016), several film
screenings of the BBC Simon Amstell mockumentary ‘Carnage’ with a discussion
on the impact of our diets, and three contributions to our online NTU SDG blog by
an associate lecturer in the Green Academy writing about the expectations, half way
point, and outcomes of COP23 which was also taking place during this week.
The first SDG visual display was kept relatively small, to discover what works and
develop best practices within the Green Academy. Individually framed messaging
was the central theme chosen for this display due to the Graham and Abrahamse
(2017) research on the values and attitudes of individuals towards meat, showing
that both value sets, self-transcendence and self-enhancement, both responded better.
However, to ensure there was a diversity in the messaging to reach as many staff and
students possible, the collective impacts were also shown as part of a competition
where students and staff guessed the amount of beef burgers thrown away each year
in the UK.
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