Identifying and Overcoming Communication …
111
Table 3
Proposed categories, their properties and manifestations
Project
Initiatives types
Interviewees manifestation
Barrier
3.1
Renewable
energy
“It does not have a continuous action about
communication […] The project is bringing results and
we are losing this institutional memory” (Interviewee 1,
2016).
“Today since we have not implemented a management
for the sustainability sector in the university […] from
the moment you do isolated actions you can not continue
in the projects […] Today the project can be six months
with half of the panels not working and no one will
know” (Interviewee 3, 2016)
Lack of the exposure to the importance of communication
3.2
Energy
efficiency
“[…] it is part of the project, since it is in the
implementation phase, little by little the schedule is being
respected and fulfilled” (Interviewee 6, 2016)
3.3
Environmental
education
“We do not have a communication action in relation to
the project. What is aimed to do is a website for the
program (Interviewee 4, 2016).
“We need to perfect the communication matter […]”
(Interviewee 5, 2016)
3.1
Renewable
energy
“I do not know who makes the close monitoring of the
project […] and the dissemination of the sustainable
energies” (Interviewee 1, 2016)
Complex interactions
3.2
Energy
efficiency
“This project has started, in the beginning separate from
the university. Only later did the university learn about it,
when the project was practically done” (Interviewee 6,
2016)
(continued)