Identifying and Overcoming Communication …
107
Table 1 Barriers to sustainability communication
Author
Barrier
Concept
Mefalopulos and Grenna
(2004), Cash et al. (2003)
Lack of the exposure of
importance of
communication
Lack of studies attesting the
practical use of
communication within
diverse projects, such as
decision-making, but also in
the raising of awareness
Kastenhofer and Rammel
(2005)
Complex interactions
Social interactions can be
highly complex, presenting
another barrier to
sustainability communication
fulfilled through
“mouth-to-mouth”
dissemination of information
Forman et al. (2009)
Dissemination and
implementation
To implement sustainability
communication it would be
necessary to have
professionals specialized in it
in order to transmit it
correctly. Nowadays, not all
universities, schools and
companies have such
professionals
Wolfson et al. (2010), El-Zein
et al. (2007), Bucur and Petra
(2011)
Shifting from theory to
practice
Little is discussed concerning
sustainable practices, how to
apply the concept to a
routine, how to integrate
sustainability to the multiple
scopes of society, such as the
economic and productive
Godemann and Michelsen
(2011)
Inequalities in the access to
information
Most of the information
concerning sustainability is
found on the internet. Lack of
access is a major barrier for
the full dissemination of the
concept
Miller (2012)
Lack of a consensus
concerning the concept of
sustainability
Sustainability still does not
have a common concept.
Many scientists, governments
and scholars do not agree on
the same definition
Pedrollo and Kinupp (2015)
Bureaucracy
The excess of bureaucracy in
legislation fails to empower
communities, favors
exploitation, and creates huge
barriers for research and
development
107
Table 1 Barriers to sustainability communication
Author
Barrier
Concept
Mefalopulos and Grenna
(2004), Cash et al. (2003)
Lack of the exposure of
importance of
communication
Lack of studies attesting the
practical use of
communication within
diverse projects, such as
decision-making, but also in
the raising of awareness
Kastenhofer and Rammel
(2005)
Complex interactions
Social interactions can be
highly complex, presenting
another barrier to
sustainability communication
fulfilled through
“mouth-to-mouth”
dissemination of information
Forman et al. (2009)
Dissemination and
implementation
To implement sustainability
communication it would be
necessary to have
professionals specialized in it
in order to transmit it
correctly. Nowadays, not all
universities, schools and
companies have such
professionals
Wolfson et al. (2010), El-Zein
et al. (2007), Bucur and Petra
(2011)
Shifting from theory to
practice
Little is discussed concerning
sustainable practices, how to
apply the concept to a
routine, how to integrate
sustainability to the multiple
scopes of society, such as the
economic and productive
Godemann and Michelsen
(2011)
Inequalities in the access to
information
Most of the information
concerning sustainability is
found on the internet. Lack of
access is a major barrier for
the full dissemination of the
concept
Miller (2012)
Lack of a consensus
concerning the concept of
sustainability
Sustainability still does not
have a common concept.
Many scientists, governments
and scholars do not agree on
the same definition
Pedrollo and Kinupp (2015)
Bureaucracy
The excess of bureaucracy in
legislation fails to empower
communities, favors
exploitation, and creates huge
barriers for research and
development