ITC’s Community-Based Solid Waste Management Strategy: A Case…
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the highest (Anon 2016). Accordingly, ITC’s ‘community-led waste management
programme’ was initiated in Shivalik Nagar of Haridwar district, in June 2016 with
the following objectives:
Drive community-led solid waste management (SWM) initiative in a sustainable
manner—to ‘minimize waste going to landfill’:
• Ensure 100% source segregation and treating waste as a resource and
• To empower the community to own and develop clean and hygienic habitations.
ITC through its Social Investments brand, Mission Sunehra Kal, works in partnership with community-based organizations (CBOs) for participatory planning, drives
contribution from beneficiaries for ownership and sustainability and is focused on
inclusion of the most marginalised communities including women in the initiative.
The intervention in Shivalik Nagar demonstrates these principles in action. It involves
community participation, with community members and local leaders playing different roles. Community members participate in solid waste management by showing
proper sanitation behaviour, paying user charges in cash or kind, participating in consultation, management and administration of project and liasoning with local urban
bodies and communities. The local leaders help drive opinion and peer pressure to
embed the non-negotiables of source segregation, payment of user charges, etc. Generally, there are three phases of community-based solid waste management system:
(i) Project initiation; (ii) Community organization and (iii) Operation of primary
collection and waste management.
3 Methodology
The methodology used for this research involves both qualitative as well as
quantitative information which includes
• An organizational and financial assessment of the collection and composting
scheme, particularly based on Mohalla Committee (MC) records and project level
records.
• Direct observation of the work in progress.
• Primary research design through the use of research Instrument (questionnaires)
and stakeholder interviews and material flow analysis along with primary survey.
4 Results and Discussion
ITC has always believed in an approach of partnership with Municipal Corporations/Panchayats and community-based organizations (CBOs) in its projects to
encourage participatory planning, ownership and to drive scale and sustainability.
215
the highest (Anon 2016). Accordingly, ITC’s ‘community-led waste management
programme’ was initiated in Shivalik Nagar of Haridwar district, in June 2016 with
the following objectives:
Drive community-led solid waste management (SWM) initiative in a sustainable
manner—to ‘minimize waste going to landfill’:
• Ensure 100% source segregation and treating waste as a resource and
• To empower the community to own and develop clean and hygienic habitations.
ITC through its Social Investments brand, Mission Sunehra Kal, works in partnership with community-based organizations (CBOs) for participatory planning, drives
contribution from beneficiaries for ownership and sustainability and is focused on
inclusion of the most marginalised communities including women in the initiative.
The intervention in Shivalik Nagar demonstrates these principles in action. It involves
community participation, with community members and local leaders playing different roles. Community members participate in solid waste management by showing
proper sanitation behaviour, paying user charges in cash or kind, participating in consultation, management and administration of project and liasoning with local urban
bodies and communities. The local leaders help drive opinion and peer pressure to
embed the non-negotiables of source segregation, payment of user charges, etc. Generally, there are three phases of community-based solid waste management system:
(i) Project initiation; (ii) Community organization and (iii) Operation of primary
collection and waste management.
3 Methodology
The methodology used for this research involves both qualitative as well as
quantitative information which includes
• An organizational and financial assessment of the collection and composting
scheme, particularly based on Mohalla Committee (MC) records and project level
records.
• Direct observation of the work in progress.
• Primary research design through the use of research Instrument (questionnaires)
and stakeholder interviews and material flow analysis along with primary survey.
4 Results and Discussion
ITC has always believed in an approach of partnership with Municipal Corporations/Panchayats and community-based organizations (CBOs) in its projects to
encourage participatory planning, ownership and to drive scale and sustainability.