‘To Study Information, Education,
and Communication (IEC) Campaign
as a Tool to Spread Awareness
in Understanding the Support of 3R
Concept for Waste Minimization
in Indore City as the Cleanest City
of India’
Jagdish Chauhan, V. K. Gautam and P. N. Mishra
Abstract To build a mind-set of householders for waste minimization through
awareness is becoming an important aspect in cities, especially after the mission
given by the Prime Minister ‘Swachh Bharat Mission.’ Notwithstanding the fact that
the message was given by the Father of the Nation—late Shri MK Gandhi, who
always advocated that ‘Cleanliness is next to godliness’ but as we advanced in technology and to make ‘Swachh Bharat Mission’ more effective, IEC implementation
was considered important to reduce, reuse, and recycle waste at source. Waste minimization can be achieved in an efficient way by focusing primarily on the principles
of 3 Rs; i.e., reducing is choosing to use items with care to reduce the amount of
waste generated. Reusing involves the repeated use of items or parts of items which
still have usable aspects. Recycling means the use of waste itself as resources. However, constituted agendas for sustainable urban sanitation have always been a matter
of controversy between the developed and the developing countries, which, respectively, adopted the ‘green’ or ‘clean’ agendas taken from 3 R Forum in Asia and
Pacific, respectively. The urban council, which is the statutory authority to minimize
waste in the city, was duty bound to play a leading role in addressing these critical
issues including the organizing comprehensive programs with the other actors for
zero waste city. Here, cleanliness is not to look charming, but to reduce diseases or
fever like dengue or epidemic. In the research paper, an endeavor has been made to
focus initially to ‘Indore, the cleanest city of India’ and around to conduct a pilot
study and then to the whole nation. Research is based on three main parameters
and tried to penetrate as deep as possible to see the reality of India. To conclude,
suggestions have been given to follow the concept to make a clean and pride nation,
with special reference to Indore City.
J. Chauhan (B) · P. N. Mishra
IMS, DA University, Indore, India
e-mail: jchouhan.ims@gmail.com
V. K. Gautam
CAPE, Assessment Center, Ahmedabad, India
e-mail: vkgautam13@rediffmail.com
© Springer Nature Singapore Pte Ltd. 2020
S. K. Ghosh (ed.), Solid Waste Policies and Strategies: Issues, Challenges
and Case Studies, https://doi.org/10.1007/978-981-15-1543-9_2
7
and Communication (IEC) Campaign
as a Tool to Spread Awareness
in Understanding the Support of 3R
Concept for Waste Minimization
in Indore City as the Cleanest City
of India’
Jagdish Chauhan, V. K. Gautam and P. N. Mishra
Abstract To build a mind-set of householders for waste minimization through
awareness is becoming an important aspect in cities, especially after the mission
given by the Prime Minister ‘Swachh Bharat Mission.’ Notwithstanding the fact that
the message was given by the Father of the Nation—late Shri MK Gandhi, who
always advocated that ‘Cleanliness is next to godliness’ but as we advanced in technology and to make ‘Swachh Bharat Mission’ more effective, IEC implementation
was considered important to reduce, reuse, and recycle waste at source. Waste minimization can be achieved in an efficient way by focusing primarily on the principles
of 3 Rs; i.e., reducing is choosing to use items with care to reduce the amount of
waste generated. Reusing involves the repeated use of items or parts of items which
still have usable aspects. Recycling means the use of waste itself as resources. However, constituted agendas for sustainable urban sanitation have always been a matter
of controversy between the developed and the developing countries, which, respectively, adopted the ‘green’ or ‘clean’ agendas taken from 3 R Forum in Asia and
Pacific, respectively. The urban council, which is the statutory authority to minimize
waste in the city, was duty bound to play a leading role in addressing these critical
issues including the organizing comprehensive programs with the other actors for
zero waste city. Here, cleanliness is not to look charming, but to reduce diseases or
fever like dengue or epidemic. In the research paper, an endeavor has been made to
focus initially to ‘Indore, the cleanest city of India’ and around to conduct a pilot
study and then to the whole nation. Research is based on three main parameters
and tried to penetrate as deep as possible to see the reality of India. To conclude,
suggestions have been given to follow the concept to make a clean and pride nation,
with special reference to Indore City.
J. Chauhan (B) · P. N. Mishra
IMS, DA University, Indore, India
e-mail: jchouhan.ims@gmail.com
V. K. Gautam
CAPE, Assessment Center, Ahmedabad, India
e-mail: vkgautam13@rediffmail.com
© Springer Nature Singapore Pte Ltd. 2020
S. K. Ghosh (ed.), Solid Waste Policies and Strategies: Issues, Challenges
and Case Studies, https://doi.org/10.1007/978-981-15-1543-9_2
7