610
L. A. Moscato et al.
SDGs.” The new companies believe they should contribute to the building of a
renewed “economy of abundance.” and have clearly expressed that “Business need
the SDGs, as the SDGs need Business.”
21
Companies will always be looking for renewed opportunities, but now they are
aware they need to pursue social and environmental sustainability as well, and “as
avidly as their market share and shareholder values.” The BSDC research shows
that achieving the SDGs in only 4 economic systems could open “60 market hotspots worth an estimated US$12 trillion by 2030 in business savings and revenue.”
Particularly, BSDC estimates that “achieving the single Goal of gender equality could
contribute up to US$28 trillion to global GDP by 2025.”
8 The Markets of the Future 22
This path towards 2030 shows a promising way for jobs and markets. As mentioned
above, the BSDC estimate of $12 trillion a year in business value includes only figures
for four of the most promising economic systems: Food and Agriculture (US$2.3
trillion), Cities and Urban Mobility (US$3.7 trillion), Energy and Materials (US$4.3
trillion), Health and Well Being (US$1.8 trillion). That means creating more than
380 million jobs in areas where they are also socially and environmentally crucial.
At this stage, it can be said that sustainability is not another burden; to the contrary,
it is a renewed path towards prosperity. The issue then becomes how to prepare and
sustain old and younger generations for this new kind of exponential economy?
Two questions remain on the Business approach to the SDGs:
1. How are Companies organizing themselves to tackle this challenge?
2. How much progress has been achieved so far?
Concerning the first question, a recommendation from the GRI (Global Reporting
Initiative, a Business Organization supporting companies on the tools, processes, and
outcomes of their internal and external reports), has prepared a “Guide for business
action on the SDGs.” The guide is called the SDG COMPASS.
23
The Compass suggests that Companies should follow 5 steps on their Action
Plans:
1. Understanding the SDGs;
2. Defining Priorities;
3. Setting Goals;
4. Integrating;
5. Reporting and Communicating.
21 BCSD.
22 BCSD.
23 GRI—A Business Compass.
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