Universities, Sustainability and Businesses …
609
sector. It is funded by FAPESP, the research Foundation of the State of São Paulo,
and SHELL, together with the University of São Paulo. Most of the RCGI projects
are related with key technologies for Brazil and the world energy issues. RCGI and
its partners are unifying visions and actions toward a low carbon Planet.
7 The Business Perspective
One of the most influential business organization (BSDC) says: “Taking the UN’s
new Global Goals for Sustainable Development as the basis for our action plan, we
lay out how pursuing these goals in partnership with government and civil society
will lead to greater, more widely shared prosperity for all by 2030.”
16
The 2030 Agenda for Sustainable Development Article 67 acknowledged that:
“Private business activity, investment and innovation are major drivers of productivity, inclusive economic growth and job creation.”
The World Business Council
17 (WBCSD) believes that, “by developing and delivering solutions for the achievement of the SDGs, companies will discover new growth
opportunities and lower their risk profiles. Companies can use the SDGs as an overarching framework to shape, steer, communicate and report their strategies, goals
and activities, allowing them to capitalize on a range of benefits.”
18
The BSDC also highlight the risks of not joining this trend: “Big business and
major financial institutions are increasingly perceived as detached and rootles…
So, at the core of our argument is also the need for business to regain the license to
operate.”
19 Yes, regain the LICENSE TO OPERATE! That has increasingly become
the cornerstone for Business engagement.
On making the case for the Business shift towards the SDGs, the BSDC also looks
at the digital changes impacting the world: “Technology has the potential to drive a
better, more sustainable economy, but only if there is a continuous dialogue between
the innovators and society. Business is a bridge for that conversation. It can apply
the capital and skills needed to scale new ideas, taking them from the garage or lab
to where they have local and global impact.” So, the renewed Business perspective
has a clear purpose in mind, which is “building a powerful movement for a new kind
of business.”
20
The systemic view of the renewed businesses considers as strategic the issues
of jobs and wages, the impact of automation, the questions about globalization,
and the unpredictability being created with the Environment. Alternatively, Business
is proposing “setting business strategy and transforming markets in line with the
16 From Better Business, Better World, a report by the Business and Sustainable Development
Commission—BSDC.
17 World Business Council for Sustainable Development—CEO GUIDE FOR THE SDGs.
18 WBCSD.
19 BCSD.
20 BCSD.
609
sector. It is funded by FAPESP, the research Foundation of the State of São Paulo,
and SHELL, together with the University of São Paulo. Most of the RCGI projects
are related with key technologies for Brazil and the world energy issues. RCGI and
its partners are unifying visions and actions toward a low carbon Planet.
7 The Business Perspective
One of the most influential business organization (BSDC) says: “Taking the UN’s
new Global Goals for Sustainable Development as the basis for our action plan, we
lay out how pursuing these goals in partnership with government and civil society
will lead to greater, more widely shared prosperity for all by 2030.”
16
The 2030 Agenda for Sustainable Development Article 67 acknowledged that:
“Private business activity, investment and innovation are major drivers of productivity, inclusive economic growth and job creation.”
The World Business Council
17 (WBCSD) believes that, “by developing and delivering solutions for the achievement of the SDGs, companies will discover new growth
opportunities and lower their risk profiles. Companies can use the SDGs as an overarching framework to shape, steer, communicate and report their strategies, goals
and activities, allowing them to capitalize on a range of benefits.”
18
The BSDC also highlight the risks of not joining this trend: “Big business and
major financial institutions are increasingly perceived as detached and rootles…
So, at the core of our argument is also the need for business to regain the license to
operate.”
19 Yes, regain the LICENSE TO OPERATE! That has increasingly become
the cornerstone for Business engagement.
On making the case for the Business shift towards the SDGs, the BSDC also looks
at the digital changes impacting the world: “Technology has the potential to drive a
better, more sustainable economy, but only if there is a continuous dialogue between
the innovators and society. Business is a bridge for that conversation. It can apply
the capital and skills needed to scale new ideas, taking them from the garage or lab
to where they have local and global impact.” So, the renewed Business perspective
has a clear purpose in mind, which is “building a powerful movement for a new kind
of business.”
20
The systemic view of the renewed businesses considers as strategic the issues
of jobs and wages, the impact of automation, the questions about globalization,
and the unpredictability being created with the Environment. Alternatively, Business
is proposing “setting business strategy and transforming markets in line with the
16 From Better Business, Better World, a report by the Business and Sustainable Development
Commission—BSDC.
17 World Business Council for Sustainable Development—CEO GUIDE FOR THE SDGs.
18 WBCSD.
19 BCSD.
20 BCSD.