An Enhanced Data-Analyses Method for the Graphical …
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0%
20%
40%
60%
80%
100%
Assessment and ReporƟng (A&R)
EducaƟon & Research (E&R)
Campus OperaƟons (COp)
Community Outreach (COr)
(3) I feel my university is strongly commiƩed to:
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Level of Agreement
0%
20%
40%
60%
80%
100%
Assessment and ReporƟng (A&R)
EducaƟon & Research (E&R)
Campus OperaƟons (COp)
Community Outreach (COr)
(2) When deciding at what university to attend, I find these initiatives important:
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Level of Agreement
0%
20%
40%
60%
80%
100%
Assessment and ReporƟng (A&R)
EducaƟon & Research (E&R)
Campus OperaƟons (COp)
Community Outreach (COr)
(1) Sustainable universities should be strongly committed to:
Strongly disagree
Disagree
Neutral
Agree
Strongly agree
Level of Agreement
Fig. 8 Categories’ level of agreement results for stem statements (1), (2) and (3)
received the worst evaluation by students, the prioritization criterium suggested the
Campus Operations initiatives should be prioritized by UFF. By combining the results
obtained to stem statements (1), (2) and (3), the prioritization criterium shows sustainability initiatives in this category should be the ones to better contribute to the brand
image and attractiveness of UFF, as they present higher Sustainability Attractiveness
(SAt) indicator and simultaneously lower University Image (UnI) indicator.
This enhanced data-analyses method for the GAUSI instrument provided a more
accurate prioritization criterium for administrators to interpret which sustainability
initiatives have greater impact in the sustainability image of the university. Results
present a customized guide for the institution to initiate or further introduce sustainability into management and administration, efficiently building their sustainability
image. The method incorporated the perspective of the university’s stakeholders
into management’s decisions, engaging and valuing students’ opinion. Hence, the
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