Analysis of Behavioral Changes
Observed in Users of Sustainable
Practices
Carlos Victor Bragatto Prates, Matheus Cardoso Esposito Rafael,
Miguel Augusto Sabino de Freitas and Erick de Almeida Soares
Abstract This study has the main objective to analyze changes in social behaviors
resulting from the application of sustainable methodologies in family and business
environments. The work will be focused on understanding how the personal advantages acquired by individuals who opted to exchange unsustainable daily practices
for more actives ones in a general scenario of collective change extend. Through
real clients of companies related to selective garbage collection and generation of
photovoltaic solar energy, it was possible to observe that the interest in studying
and informing about the respective themes increases as the use of them becomes
simpler, didactic and recurrent. This fact can be confirmed by creating an analogy
with home garden productions, where the closer approximation of users to issues
such as health, environmental, consumerism and even planting techniques is visible.
This acquired knowledge takes on greater dimensions in the long run, but they are
rooted more permanently, unlike most current proposals of study that offer passive
and momentary learning. As people who coexist with these users are influenced,
collective behavioral changes become real and palpable. Having only the existence
of environmental values, with the absence of changes in habits and automatisms,
there is no change in behavior on the part of people. The present work will try to
show the reader that these statements are in fact real through the intersection of
interviews with theoretical foundations, as well as data acquired from the already
existing and functioning projects. Combining economic, social and environmental
C. V. B. Prates (B)
Presidente Rodrigues Alves 246, Vitória, ES 29070-145, Brazil
e-mail: carlos@bragatto.com
M. C. E. Rafael
Professor Estevão Pinto 637, Serra, MG 30220-060, Brazil
e-mail: matheus_cer@hotmail.com
M. A. S. de Freitas
Praça Governador Benedito Valadares 111, Pitangui, MG 35650-000, Brazil
e-mail: miguel@eletrosolenergia.com.br
E. de A. Soares
Production Engineer Padre Alaor 615, Patos de Minas, MG 38703-236, Brazil
e-mail: Erick.Asoares@hotmail.com
© Springer Nature Switzerland AG 2020
W. Leal Filho et al. (eds.), Universities and Sustainable Communities:
Meeting the Goals of the Agenda 2030, World Sustainability Series,
https://doi.org/10.1007/978-3-030-30306-8_12
203
Observed in Users of Sustainable
Practices
Carlos Victor Bragatto Prates, Matheus Cardoso Esposito Rafael,
Miguel Augusto Sabino de Freitas and Erick de Almeida Soares
Abstract This study has the main objective to analyze changes in social behaviors
resulting from the application of sustainable methodologies in family and business
environments. The work will be focused on understanding how the personal advantages acquired by individuals who opted to exchange unsustainable daily practices
for more actives ones in a general scenario of collective change extend. Through
real clients of companies related to selective garbage collection and generation of
photovoltaic solar energy, it was possible to observe that the interest in studying
and informing about the respective themes increases as the use of them becomes
simpler, didactic and recurrent. This fact can be confirmed by creating an analogy
with home garden productions, where the closer approximation of users to issues
such as health, environmental, consumerism and even planting techniques is visible.
This acquired knowledge takes on greater dimensions in the long run, but they are
rooted more permanently, unlike most current proposals of study that offer passive
and momentary learning. As people who coexist with these users are influenced,
collective behavioral changes become real and palpable. Having only the existence
of environmental values, with the absence of changes in habits and automatisms,
there is no change in behavior on the part of people. The present work will try to
show the reader that these statements are in fact real through the intersection of
interviews with theoretical foundations, as well as data acquired from the already
existing and functioning projects. Combining economic, social and environmental
C. V. B. Prates (B)
Presidente Rodrigues Alves 246, Vitória, ES 29070-145, Brazil
e-mail: carlos@bragatto.com
M. C. E. Rafael
Professor Estevão Pinto 637, Serra, MG 30220-060, Brazil
e-mail: matheus_cer@hotmail.com
M. A. S. de Freitas
Praça Governador Benedito Valadares 111, Pitangui, MG 35650-000, Brazil
e-mail: miguel@eletrosolenergia.com.br
E. de A. Soares
Production Engineer Padre Alaor 615, Patos de Minas, MG 38703-236, Brazil
e-mail: Erick.Asoares@hotmail.com
© Springer Nature Switzerland AG 2020
W. Leal Filho et al. (eds.), Universities and Sustainable Communities:
Meeting the Goals of the Agenda 2030, World Sustainability Series,
https://doi.org/10.1007/978-3-030-30306-8_12
203