130
P. S. dos Santos and L. M. S. Campos
After all, the future of green practices in the fashion industry depends on synergies
between supply chain links driven by the focal company (retail branding) but also
developed by stakeholders such as governments, NGOs, and clients. Retail companies need to measure the performance of such practices in order to recognize the
benefits of seeking new activities that promote the continuous reduction of negative
environmental impacts in the clothing sector.
Acknowledgements The authors would like to thank CNPq (The National Council for Scientific
and Technological Development) for the financial support of this research.
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