Exploring the Locus of Social Sustainability Implementation …
95
5 Research Methods
In order to identify the barriers to the implementation of social sustainability by
manufacturing firms, a literature review was conducted. Further, a list of selected key
barriers was sent to experts to select the likely key barriers in the Pakistan context.
Base on their recommendation, additional barriers items were categories. The list
of barriers was also evaluated by experts to ensure to have their insight, belongs to
diverse titles from the manufacturing industries, representing, and sports goods and
Leather wares manufacturing firms. After consulting with the experts, a questionnaire
was constructed to reflect the key barriers for social initiatives are shown in (Table 1).
The finalized 16 social initiative barriers were analyzed using AHP. Significance
consistency ratio value set at <10% for all compare wise comparison matrices. The
identified barriers were further grouped into four major categories (see Table 1).
The final barriers were then categorized into 4 dimensions base on their nature,
governance-related Barriers (GB), Institutional policies and support related barriers
(IB), Technical and Resource-Related barriers (TB), Management Related Barriers
(MB).
Pakistan manufacturing goods industry is vibrant and considered for this study.
The sports and surgical manufacturing industries are situated in Sialkot North Pakistan; these firms internationally well know which act as a major source of revenue
and backbone of Pakistan economy. The identified barriers were then sent to select 87
manufacturing firms. The respondents were also requested to compare carefully the
categories and sub-categories of each hierarchy level by assigning a relative measure
in pairwise comparison with respect to the nine-point scale of intensity (See Table 2).
With the use of this table, the comparison matrix for specific categories and relative
weights are calculated by assigning numerical values in (Table 3. Random Index
(RI) consistency index values). The duration of the survey was six weeks, at the
end of this period, 34 responses were received from targeted firms. The incomplete
questionnaires were not considered, and 6 responses were abandoned.
The result was satisfactory as the response rate was 39.08% and acceptable for
the analysis Malhotra and Grover (1998). The respondents were also asked to compare carefully the categories and sub-categories of each hierarchy level by assigning
a relative measure in pairwise comparison with respect to the nine-point scale of
intensity (See Table 2). With the use of this table, the comparison matrix for specific categories and relative weights are calculated by assigning numerical values in
(Table 3. Random Index (RI) consistency index values).
6 Results and Analysis
The results of the pairwise comparison matrix is provided in Table 4 of the four
categories to the implementation of social sustainability barriers. From the computational performed, the results of the pairwise comparison of sub-categories are
95
5 Research Methods
In order to identify the barriers to the implementation of social sustainability by
manufacturing firms, a literature review was conducted. Further, a list of selected key
barriers was sent to experts to select the likely key barriers in the Pakistan context.
Base on their recommendation, additional barriers items were categories. The list
of barriers was also evaluated by experts to ensure to have their insight, belongs to
diverse titles from the manufacturing industries, representing, and sports goods and
Leather wares manufacturing firms. After consulting with the experts, a questionnaire
was constructed to reflect the key barriers for social initiatives are shown in (Table 1).
The finalized 16 social initiative barriers were analyzed using AHP. Significance
consistency ratio value set at <10% for all compare wise comparison matrices. The
identified barriers were further grouped into four major categories (see Table 1).
The final barriers were then categorized into 4 dimensions base on their nature,
governance-related Barriers (GB), Institutional policies and support related barriers
(IB), Technical and Resource-Related barriers (TB), Management Related Barriers
(MB).
Pakistan manufacturing goods industry is vibrant and considered for this study.
The sports and surgical manufacturing industries are situated in Sialkot North Pakistan; these firms internationally well know which act as a major source of revenue
and backbone of Pakistan economy. The identified barriers were then sent to select 87
manufacturing firms. The respondents were also requested to compare carefully the
categories and sub-categories of each hierarchy level by assigning a relative measure
in pairwise comparison with respect to the nine-point scale of intensity (See Table 2).
With the use of this table, the comparison matrix for specific categories and relative
weights are calculated by assigning numerical values in (Table 3. Random Index
(RI) consistency index values). The duration of the survey was six weeks, at the
end of this period, 34 responses were received from targeted firms. The incomplete
questionnaires were not considered, and 6 responses were abandoned.
The result was satisfactory as the response rate was 39.08% and acceptable for
the analysis Malhotra and Grover (1998). The respondents were also asked to compare carefully the categories and sub-categories of each hierarchy level by assigning
a relative measure in pairwise comparison with respect to the nine-point scale of
intensity (See Table 2). With the use of this table, the comparison matrix for specific categories and relative weights are calculated by assigning numerical values in
(Table 3. Random Index (RI) consistency index values).
6 Results and Analysis
The results of the pairwise comparison matrix is provided in Table 4 of the four
categories to the implementation of social sustainability barriers. From the computational performed, the results of the pairwise comparison of sub-categories are