Theoretical perspectives on innovation 67
innovation not only originate within the firm but also at the level of the value
chain or “value network” comprising various non- commercial actors.
Finally, recent contributions to the transitions literature have emphasised
the need for a much stronger “directionality” in the governance of sustainable
innovation as well as a focus on social values as the key driver of sustainable
development. For example, a holistic approach to food waste should first
consider social values related to food production and consumption, including
ecology, health and food waste prevention, as well as processes and impacts
along entire global value chains. Such a broader perspective on waste systems,
we argue, would help overcome transition issues related to path dependence
and lock- in, thereby paving the way for the circular bioeconomy.
Acknowledgements
This work was supported by the Research Council of Norway (grant number
244249). Tobias Pape Thomsen created the artwork.
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