228
Agtech and FoodTech investment market, 191
Agtech investments, 191
Alliance, 53
Ambidextrous organizations, 16
American farming system, 76
Arabidopsis thaliana, 77, 78
Ästad Vineyard, 133
ATEAR marketing model, 160
action, 159
attention, 159
experience, 159
tool, 160
trust, 159
ATEAR model, 166
B
Bacillus firmus, 88
Balanced crop nutrition, 62
Base of the pyramid (BoP), 147
ATEAR model, 159
branding, 164
business champion, 173
business perspective, 148
concept, 148, 152
consumer segment, 149
consumers, 150, 151
CTAE and 2SCALE, 164
designing and implementing, 154
distribution channels, 173
distribution models, 162
environmental effects, 174
financial perspective, 149
food products, 149, 174
GUTS Agro, Ethiopia, 163
marketing activities, 153, 175
BMC, 155
business champion, 154
business environment, 155
consumer behavior, 154
expert and partnership, 156
follow-up strategy, 157
food product, 155
marketing strategy and design
activities, 155
market activation campaign, 156
market insights and strategies, 156
partnership agreement, 153
strategy workshop, 155
workshop participants, 155
marketing and distribution, 148, 150, 151
marketing approach, 149
marketing pilot, 151, 154
market segment, 148
product and pricing strategy, 159
tools and approaches, 157
2SCALE, 149, 150, 153, 171
Behavioral change, 20
Big data, 208
agriculturally oriented scholars, 218
analytical process, 218
analytics, 212, 218
definition, 216
dimension, 216
IBM’s observation, 216
velocity dimension, 217
Biological seed treatment, 88
Biotech Innovation, 192
BlocRice, 11
BoP Innovation Center (BoPInc), 147
Boran cattle, 60
Brachiaria, 55
Breeding cycles, 74
Building Public Private Partnerships, 200
Business champions, 172
Business model, 25
components, 25
design, 25
key resources, 28
opportunities, 123
profit formula, 27
researchers, 123
value creation and delivery, 124
value proposition, 25, 26
Business model canvas (BMC), 155, 158
components, 158
persona, 158
value proposition, 158
Business-to-business (B2B) markets, 151
Business-to-consumer (B2C) channels, 173
C
Calgene, 79
Cattle production, 54
CCNetAg, 213
Center for Food and Agricultural Business at
Purdue University, 214
Child Grant Program (CGP), 50, 51
Climate change, 33, 34, 60
Closed innovation
companies, 81
products, 82
R&D, 80, 81
SGA, 81
startup companies, 81
VC, 81
Clustered regularly interspaced short
palindromic repeats
(CRISPR-Cas), 64
Index
Agtech and FoodTech investment market, 191
Agtech investments, 191
Alliance, 53
Ambidextrous organizations, 16
American farming system, 76
Arabidopsis thaliana, 77, 78
Ästad Vineyard, 133
ATEAR marketing model, 160
action, 159
attention, 159
experience, 159
tool, 160
trust, 159
ATEAR model, 166
B
Bacillus firmus, 88
Balanced crop nutrition, 62
Base of the pyramid (BoP), 147
ATEAR model, 159
branding, 164
business champion, 173
business perspective, 148
concept, 148, 152
consumer segment, 149
consumers, 150, 151
CTAE and 2SCALE, 164
designing and implementing, 154
distribution channels, 173
distribution models, 162
environmental effects, 174
financial perspective, 149
food products, 149, 174
GUTS Agro, Ethiopia, 163
marketing activities, 153, 175
BMC, 155
business champion, 154
business environment, 155
consumer behavior, 154
expert and partnership, 156
follow-up strategy, 157
food product, 155
marketing strategy and design
activities, 155
market activation campaign, 156
market insights and strategies, 156
partnership agreement, 153
strategy workshop, 155
workshop participants, 155
marketing and distribution, 148, 150, 151
marketing approach, 149
marketing pilot, 151, 154
market segment, 148
product and pricing strategy, 159
tools and approaches, 157
2SCALE, 149, 150, 153, 171
Behavioral change, 20
Big data, 208
agriculturally oriented scholars, 218
analytical process, 218
analytics, 212, 218
definition, 216
dimension, 216
IBM’s observation, 216
velocity dimension, 217
Biological seed treatment, 88
Biotech Innovation, 192
BlocRice, 11
BoP Innovation Center (BoPInc), 147
Boran cattle, 60
Brachiaria, 55
Breeding cycles, 74
Building Public Private Partnerships, 200
Business champions, 172
Business model, 25
components, 25
design, 25
key resources, 28
opportunities, 123
profit formula, 27
researchers, 123
value creation and delivery, 124
value proposition, 25, 26
Business model canvas (BMC), 155, 158
components, 158
persona, 158
value proposition, 158
Business-to-business (B2B) markets, 151
Business-to-consumer (B2C) channels, 173
C
Calgene, 79
Cattle production, 54
CCNetAg, 213
Center for Food and Agricultural Business at
Purdue University, 214
Child Grant Program (CGP), 50, 51
Climate change, 33, 34, 60
Closed innovation
companies, 81
products, 82
R&D, 80, 81
SGA, 81
startup companies, 81
VC, 81
Clustered regularly interspaced short
palindromic repeats
(CRISPR-Cas), 64
Index