127
Table 5.4 Eight SBM archetypes
Sustainable
business model
archetypes
Description and operationalization
1. Maximize
material and energy
efficiency
Do more with fewer resources, generating less waste and emissions and
fewer pollutants
2. Create value
from waste
Eliminate “waste” by turning waste into useful and valuable input in other
production activities, making better use of underutilized capacity
3.Substitute with
renewables and
natural processes
Reduce the environmental impact and increase business resilience by
addressing resource constraints associated with renewable resources and
man-made artificial production systems
4.Deliver
functionality, rather
than ownership
Provide services that satisfy the users’ needs without having to own the
physical products
5. Adopt a
stewardship role
Pro-actively engage with all stakeholders to promote their long- term
health and well-being
6. Encourage
sufficiency
Identify solutions that will reduce consumption and production
7. Repurpose the
business for society/
environment
Prioritize the delivery of social and environmental benefits rather than
economic benefits (i.e. shareholder value) through close integration
between the company and local communities and other stakeholder
groups. Recognize that the traditional business model in which the
customer is the primary beneficiary may shift
8. Develop scale-up
solutions
Deliver sustainable solutions on a large scale to maximise benefits for
society and the environment
Taken from Bocken et al. (2014)
Table 5.5 A combined SOI and SBM archetypes framework
Approach
Operational
optimization: doing
more with less
Organizational
transformation: doing
good by doing new things
System building: doing
good by doing new
things with others
Sustainable
business model
archetypes
1. Maximize material
and energy efficiency
4. Deliver functionality,
rather than ownership
5. Adopt a stewardship
role
6. Encourage sufficiency
2. Create value from
waste
3. Substitute with
renewables and natural
processes
7. Repurpose the
business for society/
environment
8. Develop scale-up
solutions
5 Development of Sustainable Business Models for Innovation in the Swedish…
Table 5.4 Eight SBM archetypes
Sustainable
business model
archetypes
Description and operationalization
1. Maximize
material and energy
efficiency
Do more with fewer resources, generating less waste and emissions and
fewer pollutants
2. Create value
from waste
Eliminate “waste” by turning waste into useful and valuable input in other
production activities, making better use of underutilized capacity
3.Substitute with
renewables and
natural processes
Reduce the environmental impact and increase business resilience by
addressing resource constraints associated with renewable resources and
man-made artificial production systems
4.Deliver
functionality, rather
than ownership
Provide services that satisfy the users’ needs without having to own the
physical products
5. Adopt a
stewardship role
Pro-actively engage with all stakeholders to promote their long- term
health and well-being
6. Encourage
sufficiency
Identify solutions that will reduce consumption and production
7. Repurpose the
business for society/
environment
Prioritize the delivery of social and environmental benefits rather than
economic benefits (i.e. shareholder value) through close integration
between the company and local communities and other stakeholder
groups. Recognize that the traditional business model in which the
customer is the primary beneficiary may shift
8. Develop scale-up
solutions
Deliver sustainable solutions on a large scale to maximise benefits for
society and the environment
Taken from Bocken et al. (2014)
Table 5.5 A combined SOI and SBM archetypes framework
Approach
Operational
optimization: doing
more with less
Organizational
transformation: doing
good by doing new things
System building: doing
good by doing new
things with others
Sustainable
business model
archetypes
1. Maximize material
and energy efficiency
4. Deliver functionality,
rather than ownership
5. Adopt a stewardship
role
6. Encourage sufficiency
2. Create value from
waste
3. Substitute with
renewables and natural
processes
7. Repurpose the
business for society/
environment
8. Develop scale-up
solutions
5 Development of Sustainable Business Models for Innovation in the Swedish…