represents the capital investment required for adoption of innovation. Further, the
cash or inputs required for subsequent years use of innovation is termed as continuing cost. (4) Net Profit: as the quantum of monetary benefit obtained by an
individual through adoption of innovation. (5) Profit consistency: denotes the
regularity of net returns obtained by an individual or group of individuals over a
period of time by adoption of an innovation. (6) Utility potential: as the degree to
which the multiple use potential of an innovation to an individual or group of
individuals through adoption of innovations. (7) Time saving: indicates the best
efficiency of an innovation in terms of saving time in different aspects.
(B) Compatibility: an innovation is consistent with past experiences, existing
values, and future plans of the adopters of technologies. Compatibility is divided
into seven sub groups like (1) Cultural compatibility: an innovation is consistent
with the values and norms of the society. (2) Social compatibility: denotes prestige
gain or esteem by individual in the society through adoption of an innovation.
(3) Physical compatibility: an innovation is consistent and should fit into the needs
and interests of the adopters. (4) Psychological compatibility: Is innovation usefulness as perceived by the members of social system. (5) Situational compatibility: Denotes consistency and harmony of the innovation with previous practices
Fig. 1 Appropriate attributes
of modern technologies are
shown in the lotus
70
B.K. Narayana Swamy and Y. Nagaraju
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