i.e. studies of traditional dietary counselling by physicians indicate that even brief
messages about traditional food nutrition can influence behaviour and that the
magnitude of effect is related to the intensity of intervention. Identifying pregnant
women who are overweight or obese, or who are gaining weight but are not yet
overweight, is an initial step in preventing and treating overweight. However, many
physicians are not well trained to measure and calculate BMI and identify weight
problems. (4) Fortifying Traditional Health Food, i.e. food fortification has
eliminated iodine deficiency, pellagra, and beriberi in much of the world. In regions
where iodine deficiency remains a serious problem, fortification should be a high
priority. Folic acid intake is suboptimal in many regions of both developing and
developed countries. Fortifying traditional health foods with folic acid is extremely
inexpensive and could substantially reduce the rates of several chronic diseases.
Grain products—such as flour, rice, and pasta—are usually the best traditional
foods to fortify, and in many countries, they are already being fortified with other B
vitamins. (5) Increasing the Availability and Reducing the Cost of Healthy
Traditional Foods, i.e. policies regarding the production, importation, distribution,
and sale of specific foods can influence their cost and availability. Policies may be
directed at the focus of research and the types of production promoted by health
services. Policies often promote grains, dairy products, sugar, and beef, whereas
those that encourage the production and consumption of fruits, vegetables, nuts,
legumes, whole grains, and healthy oils would tend to enhance rather than pregnant
women, i.e. almost every national effort to improve nutrition incorporates the
promotion of traditional health food choices, such as fruits, vegetables and legumes.
Ideally, such efforts are coordinated among government groups, retailers, professional groups and non-profit organizations, and investment in such efforts should
include the careful testing and refining of social-marketing strategies. Another
strategy is to protect pregnant women from aggressive marketing of unhealthy
traditional foods. Producers spend billions of dollars a year encouraging pregnant
women to consume foods that are detrimental to their health. Hence, there is need
for food security.
3 Level of Communication at Community
The results of the study indicated that lack of effective communication at the
community level, many technologies to overcome malnutrition and micronutrient
deficiencies are not reaching to the pregnant women and vulnerable groups. Hence,
there is a need for a strategy with effective communication to overcome malnutrition
and micronutrient deficiencies. Knowledgeable malnutrition and micronutrient
deficiencies resource scientist is the person who starts the process of communication.
The key factor influencing communication is the communicator himself.
558
B.N. Lakshmi and T.S. Indumathi
messages about traditional food nutrition can influence behaviour and that the
magnitude of effect is related to the intensity of intervention. Identifying pregnant
women who are overweight or obese, or who are gaining weight but are not yet
overweight, is an initial step in preventing and treating overweight. However, many
physicians are not well trained to measure and calculate BMI and identify weight
problems. (4) Fortifying Traditional Health Food, i.e. food fortification has
eliminated iodine deficiency, pellagra, and beriberi in much of the world. In regions
where iodine deficiency remains a serious problem, fortification should be a high
priority. Folic acid intake is suboptimal in many regions of both developing and
developed countries. Fortifying traditional health foods with folic acid is extremely
inexpensive and could substantially reduce the rates of several chronic diseases.
Grain products—such as flour, rice, and pasta—are usually the best traditional
foods to fortify, and in many countries, they are already being fortified with other B
vitamins. (5) Increasing the Availability and Reducing the Cost of Healthy
Traditional Foods, i.e. policies regarding the production, importation, distribution,
and sale of specific foods can influence their cost and availability. Policies may be
directed at the focus of research and the types of production promoted by health
services. Policies often promote grains, dairy products, sugar, and beef, whereas
those that encourage the production and consumption of fruits, vegetables, nuts,
legumes, whole grains, and healthy oils would tend to enhance rather than pregnant
women, i.e. almost every national effort to improve nutrition incorporates the
promotion of traditional health food choices, such as fruits, vegetables and legumes.
Ideally, such efforts are coordinated among government groups, retailers, professional groups and non-profit organizations, and investment in such efforts should
include the careful testing and refining of social-marketing strategies. Another
strategy is to protect pregnant women from aggressive marketing of unhealthy
traditional foods. Producers spend billions of dollars a year encouraging pregnant
women to consume foods that are detrimental to their health. Hence, there is need
for food security.
3 Level of Communication at Community
The results of the study indicated that lack of effective communication at the
community level, many technologies to overcome malnutrition and micronutrient
deficiencies are not reaching to the pregnant women and vulnerable groups. Hence,
there is a need for a strategy with effective communication to overcome malnutrition
and micronutrient deficiencies. Knowledgeable malnutrition and micronutrient
deficiencies resource scientist is the person who starts the process of communication.
The key factor influencing communication is the communicator himself.
558
B.N. Lakshmi and T.S. Indumathi