343
results of these scenarios have infl uenced the development process of new products
in several ways:
A. If the environmental performance of the new design is of less quality than
before:
– Product designers may work on an alternative design that improves the environmental performance of the product. In the past, in the absence of EcodEX,
designers were not always aware that their designs had negative impacts on
the environment.
– The product development may be interrupted or stopped altogether because
environmental performance is of key importance to the business unit and
market. Without the information provided by EcodEX, decision-makers are
not in the position to take timely decisions in the earlier stages of the development process. In cases where LCA studies were performed by an external
consultant, the conclusions could not be implemented in the design process.
– A decision may be made where the project goes ahead despite the adverse
environmental effects because of other criteria such as consumer preference,
nutrition, quality, or legal requirements. In this case, EcodEX provided all
information available for the decision making process and may lead to follow- up projects in order to improve.
B. If the environmental performance of the new design improves, the results can be
shared internally to gain support for the new product development. This may
result in a faster adoption of the product, or the use of the product in other markets. Many EcodEX users consider the tool to be very useful to address upcoming needs for consumers.
The main objective of the ecodesign process is to ensure that the environmental
performance of Nestlé’s products is taken into account in internal decision-making.
An added benefi t is that the process identifi es external communication opportunities. If in line with the brand positioning, such external communications can be
achieved through comprehensive life cycle assessments with external consultants,
because EcodEX does not comply directly with the requirements of the ISO 14040/
14044 standards (ISO 14040 2006 ) for external communication of comparative
assertions, given third party critical reviews are not part of the system. This may be
a future development.
2.2.1 The Tivall Example
Tivall is a Nestlé brand that offers healthy and nutritious meat substitute products.
Tivall products have been specifi cally developed to be nutritionally balanced and to
be a complete source of protein fortifi ed with nutrients that may otherwise be lacking in a meat-free diet. The Tivall range is mainly based on soya and wheat
proteins.
25 Life Cycle Management as a Way to Operationalize the Creating Shared Value…
results of these scenarios have infl uenced the development process of new products
in several ways:
A. If the environmental performance of the new design is of less quality than
before:
– Product designers may work on an alternative design that improves the environmental performance of the product. In the past, in the absence of EcodEX,
designers were not always aware that their designs had negative impacts on
the environment.
– The product development may be interrupted or stopped altogether because
environmental performance is of key importance to the business unit and
market. Without the information provided by EcodEX, decision-makers are
not in the position to take timely decisions in the earlier stages of the development process. In cases where LCA studies were performed by an external
consultant, the conclusions could not be implemented in the design process.
– A decision may be made where the project goes ahead despite the adverse
environmental effects because of other criteria such as consumer preference,
nutrition, quality, or legal requirements. In this case, EcodEX provided all
information available for the decision making process and may lead to follow- up projects in order to improve.
B. If the environmental performance of the new design improves, the results can be
shared internally to gain support for the new product development. This may
result in a faster adoption of the product, or the use of the product in other markets. Many EcodEX users consider the tool to be very useful to address upcoming needs for consumers.
The main objective of the ecodesign process is to ensure that the environmental
performance of Nestlé’s products is taken into account in internal decision-making.
An added benefi t is that the process identifi es external communication opportunities. If in line with the brand positioning, such external communications can be
achieved through comprehensive life cycle assessments with external consultants,
because EcodEX does not comply directly with the requirements of the ISO 14040/
14044 standards (ISO 14040 2006 ) for external communication of comparative
assertions, given third party critical reviews are not part of the system. This may be
a future development.
2.2.1 The Tivall Example
Tivall is a Nestlé brand that offers healthy and nutritious meat substitute products.
Tivall products have been specifi cally developed to be nutritionally balanced and to
be a complete source of protein fortifi ed with nutrients that may otherwise be lacking in a meat-free diet. The Tivall range is mainly based on soya and wheat
proteins.
25 Life Cycle Management as a Way to Operationalize the Creating Shared Value…