A Development and Management Model for “Smart” …
341
multiple desks, meeting rooms and conference rooms for the time you need: a day,
a month or more.
This temporary form of use began in America at the beginning of the century and
then spread to the major cities of the world.
An example is the American case of WeLive, a widening product of the We Work
philosophy based on community and flexibility where the users of the residences have
access to the leisure and co-working areas and a wide range of additional services.
In Italy today, the answer to such residential needs in the free market offer shows
some weaknesses of both a regulatory and contractual nature and a building nature,
i.e. with types unsuited to the housing needs of the reference target.
In line and by way of implementation of the provisions in the PON GOVERNANCE and PON SMART CITY European Directives, Regional Law No. 31 of
28/11/2014, which predict a 25–30% reduction in land use by 2020, the project is
designed to recover existing buildings with zero land consumption.
The concept is based on Corporate social responsibility that is guided towards
a circular economy model of the construction and services sector, involving the
PEOPLE-PLANET-PROFIT and ECONOMICS OF HAPPINESS sustainable principles through the humanisation of the elements of technological innovation.
3 The Operational Model
Planning E.S.T.H. ITALY intends to meet the needs of the hospitality market for
serviced apartments as an alternative to traditional hotel rooms.
These kinds of accommodation generally consist in small furnished apartments
available for short- or long-term-stays that provide, in addition to cleaning, a range
of services for guests and include the price of taxes and utilities.
The “serviced” apartments offer services very similar to those of a traditional hotel,
but with more space, comfort and privacy by replicating a more homely environment.
They have a private kitchenette, larger living/sleeping areas than most standard
rooms, and often have access to gyms, restaurants, meeting rooms and other services
depending on the “residence” target.
For the preparation and experimentation of the model, an abandoned property
was chosen in the municipality of Milan whose redevelopment and enhancement are
envisaged without demolishing the main structure and with the use of materials and
components that can be easily removed, disassembled and reused.
The model contemplates a protocol that has the following as strategic and consequential points:
– the technical–economic due diligence for functional building repurposing;
– the development of the project with BIM aid, the recovery of the building with the
functional adaptation of the internal layout to the new housing needs;
– centralised and advanced management with the introduction of value-added services for users.
341
multiple desks, meeting rooms and conference rooms for the time you need: a day,
a month or more.
This temporary form of use began in America at the beginning of the century and
then spread to the major cities of the world.
An example is the American case of WeLive, a widening product of the We Work
philosophy based on community and flexibility where the users of the residences have
access to the leisure and co-working areas and a wide range of additional services.
In Italy today, the answer to such residential needs in the free market offer shows
some weaknesses of both a regulatory and contractual nature and a building nature,
i.e. with types unsuited to the housing needs of the reference target.
In line and by way of implementation of the provisions in the PON GOVERNANCE and PON SMART CITY European Directives, Regional Law No. 31 of
28/11/2014, which predict a 25–30% reduction in land use by 2020, the project is
designed to recover existing buildings with zero land consumption.
The concept is based on Corporate social responsibility that is guided towards
a circular economy model of the construction and services sector, involving the
PEOPLE-PLANET-PROFIT and ECONOMICS OF HAPPINESS sustainable principles through the humanisation of the elements of technological innovation.
3 The Operational Model
Planning E.S.T.H. ITALY intends to meet the needs of the hospitality market for
serviced apartments as an alternative to traditional hotel rooms.
These kinds of accommodation generally consist in small furnished apartments
available for short- or long-term-stays that provide, in addition to cleaning, a range
of services for guests and include the price of taxes and utilities.
The “serviced” apartments offer services very similar to those of a traditional hotel,
but with more space, comfort and privacy by replicating a more homely environment.
They have a private kitchenette, larger living/sleeping areas than most standard
rooms, and often have access to gyms, restaurants, meeting rooms and other services
depending on the “residence” target.
For the preparation and experimentation of the model, an abandoned property
was chosen in the municipality of Milan whose redevelopment and enhancement are
envisaged without demolishing the main structure and with the use of materials and
components that can be easily removed, disassembled and reused.
The model contemplates a protocol that has the following as strategic and consequential points:
– the technical–economic due diligence for functional building repurposing;
– the development of the project with BIM aid, the recovery of the building with the
functional adaptation of the internal layout to the new housing needs;
– centralised and advanced management with the introduction of value-added services for users.