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Preface (4): Image of a Platinum Society Has Begun to Appear
Creative Demand
When man-made objects become saturated, the saturated demand converges to a
constant value. New demand is seen around new desires, or in other words, around
the necessary conditions for a platinum society. We shall call that creative demand.
Let’s look at the image of the platinum society that has started to appear as well as
new businesses to be spun off from it.
Low-Carbon Society
Figure 11 shows energy consumption in Japan. About 60% of the total energy consumption in Japan occurs in daily life activities, while the remaining 40% is used in
monozukuri (making things). The breakdown of daily life activities is as follows:
households (20%), offices (26%), and transportation sector (17%). Therefore, the
key to the realization of a low-carbon society is to figure out how to reduce this
energy consumption without reducing the quality of life.
Energy-Creating Houses and Zero-Energy Buildings
Homes will likely become places for producing energy rather than for consuming it.
These are energy-creating houses where the amount of power generated by solar
cells is greater than the amount consumed. A recent survey has shown that good
Making things
37%
Daily life
63%
2013
transportation
offices
houses
industries
37%
20%
26%
17%
Fig. 11 Energy is being
used by us. (Japan)
Preface: From “Vision 2050” to “New Vision 2050”