115
Futakotamagawa redevelopment project began in 1982 and this mammoth project
was finally completed last year after a total of 33 years.
In town planning, not is only development of hardware needed but also software
is essential too. To that end, the Creative City Consortium (CCC) was established in
2010 (Fig. 6.5). The executive committee members include Tokyu Corporation,
Culture Convenience Club Co. Ltd., and Dai Nippon Printing Co. Ltd., which supports regional revitalization activities throughout Japan.
With Futakotamagawa as a model area, CCC is composed of members from different types of businesses, as well as creative artists and academics, to create an
advanced example of a new urban environment that goes beyond the limitations of
business categories, where various kinds of activities can be developed in order to
realize social systems and workstyles, and lifestyles. The strengths lie in how the
mechanism can fuse together the knowledge and expertise of the participating corporations and so on, making it an appropriate venue for the experimental adoption
of new ideas. A win-win relationship was forged with stakeholders including local
corporations and residents. Here just taking the pick of good points from certain
corporations was not permitted and corporations firmly entrenched in community
activities were welcomed with open arms. Participating corporations are required to
prepare themselves to interact with local stakeholders over the long term.
Five years since its establishment, CCC has expanded its activities to cover the
so-called Platinum Triangle, an area connecting Futakotamagawa, Shibuya, and
Jiyugaoka. In the Platinum Triangle reside a large number of the “creative class” of
people, those who can generate new value, and new innovations will be created with
a major consumer market being formed which will be on the receiving end of those
innovations. This means that ideas can lead to business opportunities and people
will have the chance to realize their dreams in this area.
Collaborative Creation through Open
Innovation
Creating New Customer Value
Creating New Customer
Value
Sophisticated City Functions
An Environment that Nurtures
Flourishing Talent
Fusion
New Business
Growth
Living Well
Opportunities
Diversity
Talent
The Growth Spiral
Fig. 6.5 Image of the growth spiral of a creative city. (Source: Tokyu Corporation)
6.1 What Is a Platinum Society?
Futakotamagawa redevelopment project began in 1982 and this mammoth project
was finally completed last year after a total of 33 years.
In town planning, not is only development of hardware needed but also software
is essential too. To that end, the Creative City Consortium (CCC) was established in
2010 (Fig. 6.5). The executive committee members include Tokyu Corporation,
Culture Convenience Club Co. Ltd., and Dai Nippon Printing Co. Ltd., which supports regional revitalization activities throughout Japan.
With Futakotamagawa as a model area, CCC is composed of members from different types of businesses, as well as creative artists and academics, to create an
advanced example of a new urban environment that goes beyond the limitations of
business categories, where various kinds of activities can be developed in order to
realize social systems and workstyles, and lifestyles. The strengths lie in how the
mechanism can fuse together the knowledge and expertise of the participating corporations and so on, making it an appropriate venue for the experimental adoption
of new ideas. A win-win relationship was forged with stakeholders including local
corporations and residents. Here just taking the pick of good points from certain
corporations was not permitted and corporations firmly entrenched in community
activities were welcomed with open arms. Participating corporations are required to
prepare themselves to interact with local stakeholders over the long term.
Five years since its establishment, CCC has expanded its activities to cover the
so-called Platinum Triangle, an area connecting Futakotamagawa, Shibuya, and
Jiyugaoka. In the Platinum Triangle reside a large number of the “creative class” of
people, those who can generate new value, and new innovations will be created with
a major consumer market being formed which will be on the receiving end of those
innovations. This means that ideas can lead to business opportunities and people
will have the chance to realize their dreams in this area.
Collaborative Creation through Open
Innovation
Creating New Customer Value
Creating New Customer
Value
Sophisticated City Functions
An Environment that Nurtures
Flourishing Talent
Fusion
New Business
Growth
Living Well
Opportunities
Diversity
Talent
The Growth Spiral
Fig. 6.5 Image of the growth spiral of a creative city. (Source: Tokyu Corporation)
6.1 What Is a Platinum Society?