3 The Newborn European Astrobiology Institute …
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‘Project teams’, among which the one titled “Science fiction as a tool for astrobiology outreach and education” has already realized an interesting product for public
engagement, a sci-fi anthology described below.
3.2 The Outreach, Media and Corporate Identity WG
3.2.1 Corporate Identity
Let me begin with the more specific task of this working group: to establish and
manage the corporate identity, and let me open a parenthesis on what really corporate
identity is.
A strong corporate identity helps reinforce the Institute’s brand image and supports
its funds’ requests and public outreach activities which, in turn, have impact on
corporate identity itself.
When a corporate identity program is presented consistently, it creates a positive
and lasting impression of the Institute.
The value of corporate identity is immeasurable: its value increases each time it is
presented properly and decreases with every improper application. So what exactly is
corporate identity? In short, it’s the physical look of your brand. It generally includes
a logo and supporting devices, such as your letterhead, business cards and website,
all assembled within a set of guidelines. The guidelines govern how the identity is
applied and confirm approved designs for printed pieces, color palettes, typefaces,
page layouts and all cross media applications that maintain visual continuity and
brand recognition. Corporate identity standards ensure that everyone within your
Institute is representing the company the same way and every time they interact with
all the stakeholders such as peers, large public or, very important, with financial
entities.
The Benefit of Corporate Identity. Corporate identity benefits are many and diverse.
An Institute that invests in a solid corporate identity tells people “we are here to stay.”
It’s a sign of longevity, which is not only attractive to peers and public, but also is
desirable to potential investors. It’s an indicator that you are serious about being
successful, that you’re a reliable leader in your final goals. A functional corporate
identity conveys your Institute’s ideals, motives and objectives—a sense of what your
business is all about. The advantage of creating a consistent and functional corporate
identity is that it ensures EAI will be recognized, remembered and respected.
The aims of a corporate identity are to create a single, steadfast and clear visual
identity for your Institutes, to project your Institute as a professional, reliable and
contemporary organization and to leverage your brand equity and standardize your
Institute’s visual presentation in all cross media applications.
The Role of Your Logo. At the heart of corporate identity is the logo. As one of your
most valuable assets, it should be the first thing your public (large public, funders or
15
‘Project teams’, among which the one titled “Science fiction as a tool for astrobiology outreach and education” has already realized an interesting product for public
engagement, a sci-fi anthology described below.
3.2 The Outreach, Media and Corporate Identity WG
3.2.1 Corporate Identity
Let me begin with the more specific task of this working group: to establish and
manage the corporate identity, and let me open a parenthesis on what really corporate
identity is.
A strong corporate identity helps reinforce the Institute’s brand image and supports
its funds’ requests and public outreach activities which, in turn, have impact on
corporate identity itself.
When a corporate identity program is presented consistently, it creates a positive
and lasting impression of the Institute.
The value of corporate identity is immeasurable: its value increases each time it is
presented properly and decreases with every improper application. So what exactly is
corporate identity? In short, it’s the physical look of your brand. It generally includes
a logo and supporting devices, such as your letterhead, business cards and website,
all assembled within a set of guidelines. The guidelines govern how the identity is
applied and confirm approved designs for printed pieces, color palettes, typefaces,
page layouts and all cross media applications that maintain visual continuity and
brand recognition. Corporate identity standards ensure that everyone within your
Institute is representing the company the same way and every time they interact with
all the stakeholders such as peers, large public or, very important, with financial
entities.
The Benefit of Corporate Identity. Corporate identity benefits are many and diverse.
An Institute that invests in a solid corporate identity tells people “we are here to stay.”
It’s a sign of longevity, which is not only attractive to peers and public, but also is
desirable to potential investors. It’s an indicator that you are serious about being
successful, that you’re a reliable leader in your final goals. A functional corporate
identity conveys your Institute’s ideals, motives and objectives—a sense of what your
business is all about. The advantage of creating a consistent and functional corporate
identity is that it ensures EAI will be recognized, remembered and respected.
The aims of a corporate identity are to create a single, steadfast and clear visual
identity for your Institutes, to project your Institute as a professional, reliable and
contemporary organization and to leverage your brand equity and standardize your
Institute’s visual presentation in all cross media applications.
The Role of Your Logo. At the heart of corporate identity is the logo. As one of your
most valuable assets, it should be the first thing your public (large public, funders or