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level, farm size and access to resources have a significant effect on all forms of
agricultural innovation (product, process and market). Entrepreneurial orientation
variables showed no significant impact. At this stage of the analysis all variables
were included in the tested model, which was too many variables given the relatively limited sample (n = 152). To decrease the number of variables, we separately
included each dimension of entrepreneurial orientation (innovativeness, proactiveness, risk-taking and entrepreneurial intentions) together with all of the farm characteristics. After running this second set of regression models, it was found that
education has a significant impact on process innovation. Similarly, when entrepreneurial proactiveness or entrepreneurial intentions are taken into account, a higher
education level has a significant effect on process innovation (see Appendix 1).
Simply put, farmers who engage in process innovation in their coffee and honey
value chains do so not because of their proactiveness, innovativeness or intentions,
but rather because of their higher education levels.
When we exclude education from the regression models, however, entrepreneurial orientation showed a positive effect on farmers’ innovations. In particular, when
farmers have higher entrepreneurial innovativeness, smaller farms have a more posFig. 17.1 Analyzed relationship between variables
C. L. Barzola Iza et al.
level, farm size and access to resources have a significant effect on all forms of
agricultural innovation (product, process and market). Entrepreneurial orientation
variables showed no significant impact. At this stage of the analysis all variables
were included in the tested model, which was too many variables given the relatively limited sample (n = 152). To decrease the number of variables, we separately
included each dimension of entrepreneurial orientation (innovativeness, proactiveness, risk-taking and entrepreneurial intentions) together with all of the farm characteristics. After running this second set of regression models, it was found that
education has a significant impact on process innovation. Similarly, when entrepreneurial proactiveness or entrepreneurial intentions are taken into account, a higher
education level has a significant effect on process innovation (see Appendix 1).
Simply put, farmers who engage in process innovation in their coffee and honey
value chains do so not because of their proactiveness, innovativeness or intentions,
but rather because of their higher education levels.
When we exclude education from the regression models, however, entrepreneurial orientation showed a positive effect on farmers’ innovations. In particular, when
farmers have higher entrepreneurial innovativeness, smaller farms have a more posFig. 17.1 Analyzed relationship between variables
C. L. Barzola Iza et al.