Integrated Product Development
at Nestlé
Namy Espinoza-Orias, Karen Cooper and Sofiane Lariani
Abstract Nestlé’s purpose is to enhance the quality of life and contribute to a
healthier future. In practice, it is translated into product development through a life
cycle, multi-criteria, and integrated approach engaging internal and external
stakeholders. An overview of the company’s values is presented as well as its
creating shared value business principles, followed by an explanation of the
Sustainability by Design program and how it is embedded into product innovation
and renovation. The integrated development of a breakfast solution for children
who skip breakfast exemplifies this approach. Being proactive and understanding
that what matters to consumers entails all aspects of the product—going beyond
quality and including sustainability—enriches the product development process,
informs decision-making timely, provides consumers with a product they prefer,
delivers competitive advantage, and supports the fulfilment of Nestlé’s public
commitments.
1 Introduction
In 2016, Nestlé celebrated its 150th anniversary and is currently the largest food
and beverage company worldwide. From the beginning, when Henri Nestlé
invented the Farine Lactée to save the life of an infant, Nestlé’s purpose has been to
enhance the quality of life and contribute to a healthier future. What drives our
value creation, both for business and society, is a nutrition, health and wellness
strategy. With more than 2000 brands, whose products are sold across seven product categories in 191 countries, understanding and anticipating consumer needs in
an ever evolving and competitive environment is imperative for Nestlé’s long-term
business success. This is precisely the starting point of our integrated product
development. It follows a life cycle, multi-criteria process, with the engagement of
N. Espinoza-Orias (&) Á K. Cooper Á S. Lariani
Nestlé Research Center, Rue Du Jorat 57, 1000 Lausanne, Switzerland
e-mail: NamyDaniela.EspinozaOrias@rdls.nestle.com
© The Author(s) 2018
E. Benetto et al. (eds.), Designing Sustainable Technologies,
Products and Policies, https://doi.org/10.1007/978-3-319-66981-6_50
447
at Nestlé
Namy Espinoza-Orias, Karen Cooper and Sofiane Lariani
Abstract Nestlé’s purpose is to enhance the quality of life and contribute to a
healthier future. In practice, it is translated into product development through a life
cycle, multi-criteria, and integrated approach engaging internal and external
stakeholders. An overview of the company’s values is presented as well as its
creating shared value business principles, followed by an explanation of the
Sustainability by Design program and how it is embedded into product innovation
and renovation. The integrated development of a breakfast solution for children
who skip breakfast exemplifies this approach. Being proactive and understanding
that what matters to consumers entails all aspects of the product—going beyond
quality and including sustainability—enriches the product development process,
informs decision-making timely, provides consumers with a product they prefer,
delivers competitive advantage, and supports the fulfilment of Nestlé’s public
commitments.
1 Introduction
In 2016, Nestlé celebrated its 150th anniversary and is currently the largest food
and beverage company worldwide. From the beginning, when Henri Nestlé
invented the Farine Lactée to save the life of an infant, Nestlé’s purpose has been to
enhance the quality of life and contribute to a healthier future. What drives our
value creation, both for business and society, is a nutrition, health and wellness
strategy. With more than 2000 brands, whose products are sold across seven product categories in 191 countries, understanding and anticipating consumer needs in
an ever evolving and competitive environment is imperative for Nestlé’s long-term
business success. This is precisely the starting point of our integrated product
development. It follows a life cycle, multi-criteria process, with the engagement of
N. Espinoza-Orias (&) Á K. Cooper Á S. Lariani
Nestlé Research Center, Rue Du Jorat 57, 1000 Lausanne, Switzerland
e-mail: NamyDaniela.EspinozaOrias@rdls.nestle.com
© The Author(s) 2018
E. Benetto et al. (eds.), Designing Sustainable Technologies,
Products and Policies, https://doi.org/10.1007/978-3-319-66981-6_50
447