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chain; from customers (users) through channel partners (resellers) to manufacturing
design teams. Managing across geographies is key to multinational businesses,
being able to move products (both new and for refurbishment) across the world is
vital to establishing the economies of scale which make circular business models
fi nancially viable.
It is clear that the new style of IT enables many future and current circular economy initiatives from car sharing, community garden/power tool sharing and developing further connections between people and manufactured goods. The ‘internet of
things’ has huge potential to retain and grow control over dispersed resources. The
interconnection of uniquely identifi able embedded computing devices (e.g. sensors)
within the existing internet infrastructure is expected to offer advanced connectivity
of devices, systems and services that goes beyond machine-to-machine communications (M2M) and covers a variety of protocols, domains and applications. M2M
applications will allow both wireless and wired systems to communicate with other
devices, in situations such as industrial automation, logistics, Smart Grids, Smart
Cities, health and defence for monitoring and control purposes.
Through collaborative technologies and partnerships, and by engaging the innovation potential of others, HP looks to lead the proliferation of full system solutions
that can allow inventors to design and build assemblies that have form and function
surpassing what can be imagined and manufactured today.
About HP Hewlett Packard (HP) delivers innovation in printing, personal computing, software, services and IT infrastructure. HP offers the industry’s broadest portfolio, most expansive scope and deepest industry expertise to deliver value and
improved outcomes for customers in almost every country in the world. The company is at the forefront of technological innovations that advance the way society
lives and works, enabling it to play a vital role in enabling sustainable growth.
Operating in more than 170 countries, Hewlett Packard has long been a leader in
global citizenship – one of its seven corporate objectives since 1957. With more
than seven billion people seeking greater prosperity worldwide, balancing economic
growth with environmental sustainability calls for innovation and leadership.
Working towards a more sustainable world, HP responds to this challenge by
improving the effi ciency of products and solutions, supply chain and operations.
By combining the expertise of HP’s 308,000 people, its innovative technology
portfolio and collaborative partnerships, the company is working to develop and
share solutions that streamline and replace resource-intensive processes. Building
on its size and scale, HP believes it is uniquely positioned to advance solutions that
improve lives and make the world a better place. The business will move forward by
reducing HP’s own environmental footprint, and that of its customers, while helping
people prosper and companies thrive.
Open Access This chapter is distributed under the terms of the Creative Commons Attribution
Noncommercial License, which permits any noncommercial use, distribution, and reproduction in
any medium, provided the original author(s) and source are credited.
17 Multinational Corporations and the Circular Economy: How Hewlett Packard…
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