326
pioneered remote support on its IHPS (Inkjet High-Speed Print Systems) equipment. Customers can diagnose and service their printing systems with the virtual
assistance of an HP technician viewing their problems in real time. This technology
is intended for capital industrial printing systems now, but has far-reaching implications in the service economy.
In the last example described below, it is shown how innovative technology can
be used to disrupt and transform accepted norms in manufacturing and supply
chains.
6 HP Multijet Fusion 3D Printing
The HP-led digitization of printing revolutionized the industry, turning printing
upside down, reducing waste and ineffi ciency (Hewlett Packard 2014b ). It created
the ability to print completely unique material with variable data, instead of being
constrained by one master with many copies, transforming supply chains and industries as a result. Allowing printing to become personalized, localized, customized,
targeted and unique, the results are valued and not ‘thrown away’, reducing waste.
One example is grocery store circulars. By enabling one client to customize their
magazines by local customer base, their circulars went from being 32 pages to just
four, while conversion rates rose dramatically. Digitization has also led the print-ondemand revolution. In publishing, 30–40 % books are unsold. With digital printing,
copies can mirror demand, whilst the digital print process prints pristine pages fi rst
time round, instead of creating large volumes of waste whilst presses are set up.
3D printing presents HP with another tremendous opportunity to transform supply chains and industries. Identifi ed as one of ‘12 disruptive technologies that will
transform life, business and the global economy’ (McKinsey Global Institute
2013b ), 3D printing offers the ability to produce – both rapidly and inexpensively –
short runs or one-of-a-kind parts. In contrast to traditional manufacturing which
typically cuts, grinds or molds raw materials into shape, 3D printing builds to shape.
In addition, 3D printing will revolutionize part manufacturing and the part distribution supply chain by offering local, on-demand production. It is easy to envisage
the local car repair garage printing the replacement part for your car, rather than
waiting for it to be delivered from inventory held elsewhere. The connection to the
circular economy is clear, 3D print technology removes the need to hold large,
potentially redundant inventories of spare parts. Maintenance and repair business
models become more fi nancially attractive; products are designed to be repaired,
upgraded and maintained thus prolonging their lives and eco-effectiveness.
The following paragraphs explain how HP’s version of 3D printing addresses
some of the current restrictions and technical diffi culties of the existing
technology.
In additive manufacturing technology – commonly called “ 3D printing ” – objects
are built from selective addition of material rather than by molding or by traditional
methods of subtractive machining, where material is removed by cutting and
K. McIntyre and J.A. Ortiz
pioneered remote support on its IHPS (Inkjet High-Speed Print Systems) equipment. Customers can diagnose and service their printing systems with the virtual
assistance of an HP technician viewing their problems in real time. This technology
is intended for capital industrial printing systems now, but has far-reaching implications in the service economy.
In the last example described below, it is shown how innovative technology can
be used to disrupt and transform accepted norms in manufacturing and supply
chains.
6 HP Multijet Fusion 3D Printing
The HP-led digitization of printing revolutionized the industry, turning printing
upside down, reducing waste and ineffi ciency (Hewlett Packard 2014b ). It created
the ability to print completely unique material with variable data, instead of being
constrained by one master with many copies, transforming supply chains and industries as a result. Allowing printing to become personalized, localized, customized,
targeted and unique, the results are valued and not ‘thrown away’, reducing waste.
One example is grocery store circulars. By enabling one client to customize their
magazines by local customer base, their circulars went from being 32 pages to just
four, while conversion rates rose dramatically. Digitization has also led the print-ondemand revolution. In publishing, 30–40 % books are unsold. With digital printing,
copies can mirror demand, whilst the digital print process prints pristine pages fi rst
time round, instead of creating large volumes of waste whilst presses are set up.
3D printing presents HP with another tremendous opportunity to transform supply chains and industries. Identifi ed as one of ‘12 disruptive technologies that will
transform life, business and the global economy’ (McKinsey Global Institute
2013b ), 3D printing offers the ability to produce – both rapidly and inexpensively –
short runs or one-of-a-kind parts. In contrast to traditional manufacturing which
typically cuts, grinds or molds raw materials into shape, 3D printing builds to shape.
In addition, 3D printing will revolutionize part manufacturing and the part distribution supply chain by offering local, on-demand production. It is easy to envisage
the local car repair garage printing the replacement part for your car, rather than
waiting for it to be delivered from inventory held elsewhere. The connection to the
circular economy is clear, 3D print technology removes the need to hold large,
potentially redundant inventories of spare parts. Maintenance and repair business
models become more fi nancially attractive; products are designed to be repaired,
upgraded and maintained thus prolonging their lives and eco-effectiveness.
The following paragraphs explain how HP’s version of 3D printing addresses
some of the current restrictions and technical diffi culties of the existing
technology.
In additive manufacturing technology – commonly called “ 3D printing ” – objects
are built from selective addition of material rather than by molding or by traditional
methods of subtractive machining, where material is removed by cutting and
K. McIntyre and J.A. Ortiz