154 L’impact du Web 2.0 sur les organisations
Nom
Auteur
Réseaux
Sociaux
Organisation
MKG KM
Innovation
IS
Business
Model
Management
Données
sur le
Web 2.0
et divers
Web 2.0-based
Webstrategies for
three diff erent types of
organizations
Wijaya, Spruit,
Scheper,
Versendaal
(2010)
O
X
X
Scenarios and strategies
for Web 2.0
Martin,
Reddington,
Kneafsey, Sloman
(2009)
O
X
X
The fairyland of Second
Life: Virtual social worlds
and how to use them
Kaplan, Haenlein
(2009)
X
O
X
X
X
Shattering the myths
about enterprise 2.0
McAfee (2009)
X
O
Six ways to make Web
2.0 work
Chui, Miller,
Roberts (2009)
O
X
Aux sources du
marketing viral
Mellet (2009)
X
O