80
In spite of legislation and education, overconfidence and disrespect to law of
land often results in unhealthy lifestyle like riding a scooter without a helmet
(Fig. 4.5).
Health education is one way to improve the health of society. Term health education is not confined to future doctors or paramedical staff. In spite of sufficient
resources freely available in the internet people do not put effort to educate themselves. Some people do not have any other option other than to live in unhealthy
environment like slums/cities/risky workplace/disaster-prone areas as the population depends on income, family/social support, job, education at these places. Some
people may not have resources for enhancing knowledge. People may be innocent
about healthy lifestyle as they may be illiterate.
Some people would have addiction to unhealthy habits like smoking, drug addiction, and alcohol consumption exposing them to sickness while encroaching footpaths may expose others to injury (Figs. 4.6 and 4.7).
Definition of Information Education Communication (IEC) with respect to
health refers to communicating information aiming at reinforcing or changing
health-related behaviours.
Countries often develop posters, leaflets, flyers, brochures, booklets, radio broadcast or TV spots, etc., as a means to promote the required, positive behaviours in the
community.
IEC activities should have a target of a specific audience; clear objective; address
a specific problem; set a timeframe within which the end results shall occur.
In reality, the information may reach beyond target audience even without
achieving any result as in spreading ill effect of alcohol/tobacco. In other instances,
Fig. 4.5 In spite of
legislation and education,
the family is on a ride
without helmet
4 Environmental Health Planning
In spite of legislation and education, overconfidence and disrespect to law of
land often results in unhealthy lifestyle like riding a scooter without a helmet
(Fig. 4.5).
Health education is one way to improve the health of society. Term health education is not confined to future doctors or paramedical staff. In spite of sufficient
resources freely available in the internet people do not put effort to educate themselves. Some people do not have any other option other than to live in unhealthy
environment like slums/cities/risky workplace/disaster-prone areas as the population depends on income, family/social support, job, education at these places. Some
people may not have resources for enhancing knowledge. People may be innocent
about healthy lifestyle as they may be illiterate.
Some people would have addiction to unhealthy habits like smoking, drug addiction, and alcohol consumption exposing them to sickness while encroaching footpaths may expose others to injury (Figs. 4.6 and 4.7).
Definition of Information Education Communication (IEC) with respect to
health refers to communicating information aiming at reinforcing or changing
health-related behaviours.
Countries often develop posters, leaflets, flyers, brochures, booklets, radio broadcast or TV spots, etc., as a means to promote the required, positive behaviours in the
community.
IEC activities should have a target of a specific audience; clear objective; address
a specific problem; set a timeframe within which the end results shall occur.
In reality, the information may reach beyond target audience even without
achieving any result as in spreading ill effect of alcohol/tobacco. In other instances,
Fig. 4.5 In spite of
legislation and education,
the family is on a ride
without helmet
4 Environmental Health Planning