14 Unveiling the ‘Green’: Media Coverage on the Aceh Green Vision
287
potential effects, and/or avoid information on risk-reducing behaviours (Witte
and Allen 2000).
2. Response efficacy reflects a person’s belief that a behaviour will achieve a desired
outcome, such as avoiding or reducing the magnitude of a threat to the environment, like reducing carbon emissions (positive), or helping to prevent illegal
logging (negative).
Both response and self-efficacy are important components of many risk-related
behaviour theories, including protection motivation theory, social cognitive theory,
and the extended parallel processing model, and the risk information seeking and
processing framework (Bandura 2004; Danna and Griffin, 1999; Mead et al. 1999;
Stigler and Becker 1977; Witte and Allen 2000). They have proven to be robust predictors of behavioural intention and actual behaviour across theories and study types,
although other factors also play an important role (i.e. perceived risk susceptibility
and severity) (Milne et al. 2000).
3. Group efficacy explores efforts that groups of people in the society take to
mitigate their fear of the risk. For instance, a community planting trees to address
climate change (positive), or a community group or organisation eschewing need
for action due to denying that deforestation will contribute to climate change
(negative).
4. External efficacy or societal efficacy (Clarke and Durrant 2010; Evensen and
Clarke 2012) relates to government or politicians’ effort to take both positive
and negative actions or responding to public opinion. These messages can also
provide citizens with means to hold such actors and entities accountable for
actions taken or not taken. Indeed, environmental issues like climate change or
large-scale land conversion often involve contentious debates regarding (a) the
role of government officials in ensuring environmental and human protection
and (b) the trust the public places in these officials to effectively do their jobs
(McComas 2004).
Methodology
This content analysis focuses on coverage on environmental issue in general, and
in particular coverage on AGV. As the Aceh’s government initiative to protect the
conservation in Aceh, the goals of the AGV necessarily can be achieved through other
government’s environmental programmes and policies. The content analysis of SI
seeks to understand the ways in which members of the public receive information
about the extent to which the government is carrying out the initiative; and how the
public can contribute to the achievement of the government’s goals.
The AGV seeks to promote conservation in Aceh. Even though the AGV is a
policy and initiative from the government, there are many ways (through government
programmes and/or otherwise) that the goals of the AGV can be achieved. The media
content analysis we undertook seeks to understand the ways in which the public is
287
potential effects, and/or avoid information on risk-reducing behaviours (Witte
and Allen 2000).
2. Response efficacy reflects a person’s belief that a behaviour will achieve a desired
outcome, such as avoiding or reducing the magnitude of a threat to the environment, like reducing carbon emissions (positive), or helping to prevent illegal
logging (negative).
Both response and self-efficacy are important components of many risk-related
behaviour theories, including protection motivation theory, social cognitive theory,
and the extended parallel processing model, and the risk information seeking and
processing framework (Bandura 2004; Danna and Griffin, 1999; Mead et al. 1999;
Stigler and Becker 1977; Witte and Allen 2000). They have proven to be robust predictors of behavioural intention and actual behaviour across theories and study types,
although other factors also play an important role (i.e. perceived risk susceptibility
and severity) (Milne et al. 2000).
3. Group efficacy explores efforts that groups of people in the society take to
mitigate their fear of the risk. For instance, a community planting trees to address
climate change (positive), or a community group or organisation eschewing need
for action due to denying that deforestation will contribute to climate change
(negative).
4. External efficacy or societal efficacy (Clarke and Durrant 2010; Evensen and
Clarke 2012) relates to government or politicians’ effort to take both positive
and negative actions or responding to public opinion. These messages can also
provide citizens with means to hold such actors and entities accountable for
actions taken or not taken. Indeed, environmental issues like climate change or
large-scale land conversion often involve contentious debates regarding (a) the
role of government officials in ensuring environmental and human protection
and (b) the trust the public places in these officials to effectively do their jobs
(McComas 2004).
Methodology
This content analysis focuses on coverage on environmental issue in general, and
in particular coverage on AGV. As the Aceh’s government initiative to protect the
conservation in Aceh, the goals of the AGV necessarily can be achieved through other
government’s environmental programmes and policies. The content analysis of SI
seeks to understand the ways in which members of the public receive information
about the extent to which the government is carrying out the initiative; and how the
public can contribute to the achievement of the government’s goals.
The AGV seeks to promote conservation in Aceh. Even though the AGV is a
policy and initiative from the government, there are many ways (through government
programmes and/or otherwise) that the goals of the AGV can be achieved. The media
content analysis we undertook seeks to understand the ways in which the public is