Fig. 5.13 UTAUT2 model.
Source Venkatesh et al. (2012)
Table 5.1 Summary of dependent and independent variables of technology adoption models
Theory/Models
Author(s)/Date
Dependent variable
Independent variable
Theory of research action
(TRA)
Fishbein and
Ajzen (1975)
Behavioral intention,
behavior
Attitude toward behavior, subjective norms
Theory of planned behavior
(TPB)
Schifter and Ajzen
(1985), Ajzen
(1991)
Behavioral intention,
behavior
Attitude toward behavior, subjective norm, perceived
behavioral control
Decomposed theory of
planned behavior (DTPB)
Taylor and Todd
(1995)
Behavioral intention,
behavior
Attitude toward behavior, subjective norm, perceived
behavioral control, perceived usefulness
Diffusion of innovation
(DOI)/innovation diffusion
theory (IDT)
Rogers (1983),/
Moore and
Benbasat (1991)
Adoption of
innovation or
implementation
success
Ease of use, relative advantage, image, compatibility, visibility,
voluntariness of use, results demonstrability
Socio-cognitive theory
(SCT)
Compeau and
Higgins (1995)
Usage behavior
Outcome expectations (performance, personal), self-efficacy,
affect, anxiety
Technology acceptance
model (TAM)
Davis (1989),
Davis et al. (1989)
Behavioral intention
to use, system usage
Perceived usefulness, perceived ease of use, subjective norm
Model of PC utilization
(MPCU)
Thompson and
Higgins (1991)
PC usage
Job-fit, complexity, affect toward use, social factors, long-term
consequences, facilitating conditions
Motivation model (MM)
Davis and
Warshaw (1992)
Usage of technology
Extrinsic motivation, Intrinsic motivation
UTAUT
Venkatesh et al.
(2003)
Behavioral intention,
Usage behavior
Effort expectancy, performance expectancy, facilitating
conditions, social influence, gender, experience, age
voluntariness of use (moderators)
UTAUT2
Venkatesh et al.
(2012)
Behavioral intention,
usage behavior
Effort expectancy, social influence, facilitating conditions,
hedonic, motivation, habit, price value, gender, age, experience
(moderators)
Source Adapted from San Martin and Herrero (2012)
38
5 Technology Adoption Theories and Models
Source Venkatesh et al. (2012)
Table 5.1 Summary of dependent and independent variables of technology adoption models
Theory/Models
Author(s)/Date
Dependent variable
Independent variable
Theory of research action
(TRA)
Fishbein and
Ajzen (1975)
Behavioral intention,
behavior
Attitude toward behavior, subjective norms
Theory of planned behavior
(TPB)
Schifter and Ajzen
(1985), Ajzen
(1991)
Behavioral intention,
behavior
Attitude toward behavior, subjective norm, perceived
behavioral control
Decomposed theory of
planned behavior (DTPB)
Taylor and Todd
(1995)
Behavioral intention,
behavior
Attitude toward behavior, subjective norm, perceived
behavioral control, perceived usefulness
Diffusion of innovation
(DOI)/innovation diffusion
theory (IDT)
Rogers (1983),/
Moore and
Benbasat (1991)
Adoption of
innovation or
implementation
success
Ease of use, relative advantage, image, compatibility, visibility,
voluntariness of use, results demonstrability
Socio-cognitive theory
(SCT)
Compeau and
Higgins (1995)
Usage behavior
Outcome expectations (performance, personal), self-efficacy,
affect, anxiety
Technology acceptance
model (TAM)
Davis (1989),
Davis et al. (1989)
Behavioral intention
to use, system usage
Perceived usefulness, perceived ease of use, subjective norm
Model of PC utilization
(MPCU)
Thompson and
Higgins (1991)
PC usage
Job-fit, complexity, affect toward use, social factors, long-term
consequences, facilitating conditions
Motivation model (MM)
Davis and
Warshaw (1992)
Usage of technology
Extrinsic motivation, Intrinsic motivation
UTAUT
Venkatesh et al.
(2003)
Behavioral intention,
Usage behavior
Effort expectancy, performance expectancy, facilitating
conditions, social influence, gender, experience, age
voluntariness of use (moderators)
UTAUT2
Venkatesh et al.
(2012)
Behavioral intention,
usage behavior
Effort expectancy, social influence, facilitating conditions,
hedonic, motivation, habit, price value, gender, age, experience
(moderators)
Source Adapted from San Martin and Herrero (2012)
38
5 Technology Adoption Theories and Models